Promoting Culture Through Modern Technology

B.T - Digital Advertising Company

Success in business largely depends on Advertising. In today’s technologically advancing world, digital advertising is playing an imperative role.
Taking a lead in this area of advertising and culture promotion in Ethiopia is B.T. Advert Company. Best Advertising has become a test of professionalism and the run for digital aided technology is on the lead in the ever-blooming advertising business.
According to General Manager and owner of the company, Ato Tsegaye Alemayehu, the major advertisement work of B.T Advert focuses on promoting and developing Ethiopia’s culture and tradition through modern technologies that are currently used in Europe and America.
Tsegaye started out his business with a capital of less than 1000 birr and has now turned it into a 10 million birr business. He studied traditional painting in a school of Art and started working by painting different promotional paintings. Later he established ‘Tegaye Advertising’ at a time when advertising business was at its infancy in the country.
The company evolved to become B.T Trade and Advertising with license to operate in different business activities. After raising its capacity of finance and potential he incorporated modern digital technology and started operating as B.T. Digital Advert Enterprise in 1999.
B.T. Advert Enterprise currently set up its commercial advertisement on billboards and plans to start audiovisual advertisement in the near future.
The performance B.T Digital Advert Enterprise has grown a lot with its head office based in Addis and having branch offices in the USA, at two places in Europe, and agent offices in Israel and Dubai. The branch offices in these places bring order to the company from different parts of the world while at the same time accessing markets for different Ethiopian cultural works by the company.
B.T Digital Advert Enterprise has a qualified and esteemed staff members and a fully organized system of work from Pre-Press to Mounting. Different images are processed, designed and organized in the Pre-Press Department before they go for print. In the Printing Department the images processed in the Pre-Press will be printed. The Mounting Department then undertakes the duty of escalating marking the finished output of the enterprise. B.T. also has more than a million Image Banks, making it the biggest image collector, which will be used in the Pre-Press department. Its Image Bank makes the advertising enterprise accessible with variety of colures, designs and pictures before going for print.
Among the major works done by B.T.’s are the impressive billboard picture of Athlete Haile Gebresilase hanging in front of Ambassador Theater, an office decoration of Melat Computers, decoration of the Ethiopian Coffee sport club bus with the team’s picture, billboard for BGI Ethiopia in different places in the country, car decoration for D.H. Geda and many others can be mentioned.
Ato Tsegaye indicated that the company has financed and encouraged various artists and welcomes professional artists to work with it.
As part of its objective to closely work with professional artists it is working closely with the Most Honorable Maitre Artist World Laureate Afewerk Tekle. Together with the Artist B.T. has produced the Artist’s work with digital printing, which was exhibited to various guests who had come here for the AU summit. It had also organized a press conference between the Artist and the press following the AU Summit.