The social responsibilities of organizations
Members and customers are attracted to the different social and business organizations for their ideals, products and services. Whenever these organizations create meaning for their ideals, products and services through useful strategies and work programmes, meaningful relationships will be established with their clientele. Thus, in the 21st century, making meaning matters that should be based on sound principles.
But, with all these careful steps, do organizations fulfil the other side of their social obligations meaningfully?
The range of these social obligations is wide. Is it not so surprising to hear sometimes that very affluent organizations that command high esteem among society members and who own vast properties and high-rising ultra-modern buildings in the form of real-estates at the centres of the capital city and other places and run other very lucrative businesses side by side contribute very meagre amount of money that is equal or less than fifteen thousand birr for the nation rescue operation of the natural disaster victims of the land?
It is comforting, on the other hand, to hear of other individuals today that do not command such affluence but who are committed to share their empires with such victims at the moment of crisis. This argument is without forgetting committed business organizations that feel pride in their meaningful moves. Contribution of half a million birr recently by a leading private bank for the cardiac Center is a case in point of an illustrative and meaningful resolution in this direction. This is without mentioning the tireless and total commitment of some prominent entrepreneurs and philanthropists who have undivided love for peoples' cause for existence when they throw in millions of birr in contribution.
The meaningful social responsibility of such farsighted organizations has much to offer for stingy, yet, affluent organizations who want to survive in the midst of crisis-hit people and turbulent times to think over their social responsibilities meaningfully.
While this is one side of the issue, there is another that requires a new mindset and approach. It is true that the state has its own share of contribution towards the alleviation of far sophisticated social problems. I remember happily what Capital has said in one of its recent editions that the Confusion Square at the heart of Addis Ababa is no longer Confusion Square . True to fact, today, the removal of the shanty houses and substantial buildings surrounding the square is a stamp of assurance for the onset of and transformation to the ultra-modern twisting cross-road or passing-over complex that this
country has ever known in the millennia of its existence.
Yes, this is true; however, shouldn't some reliable organizations think ahead of problems by way of overcoming some of their social obligations-it could be just mending cracked or washed out asphalt road in front of their organizations; or providing some temporary shades for the vehicles of their valuable staff; a canteen where their staff could keep in and feed on their packed meals; or a coffee stand from which they could self-help? Any way, a lesser burden and commitment than anything more serious and demandy!!
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