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Foreign investment is encouraged by the Ethiopian Government and there
are specific policies in place to make the entry into the Ethiopian
market attractive, including tax holidays. The sectors foreigners
are allowed to invest in, are specified as well as the minimum amounts
of capital required for individual investments and joint ventures
with Ethiopian companies. Once the requirements are fulfilled, the
licensing process is rather straight forward and a residence permit
is issued instantly.
With foreign investments come foreigners, who will set up, manage
and work with the business, also referred to as expatriates. Expatriates
are not new to Ethiopia and Addis Abeba, as they have been working
with embassies, donor organizations, NGO’s, schools and churches
for many years. Over the past few years we have seen an increased
influx with the arrival of many more expatriates, working in road
construction, horticulture and telecommunications, just to mention
the most obvious.
An expatriate is defined as someone who works and lives in a foreign
country and I suppose that includes me, although I have spent now
almost half of my life away from my mother country. Being an expatriate
myself and having managed organizations with multicultural workforces,
I have seen some of the complexities of men and women from different
backgrounds working together. Some of the challenges in managing a
multicultural organization are provided by the expatriates and their
families who have taken the very bold move to leave their familiar
environment behind and face a new world. It is therefore important
for companies and organizations who employ expatriates and for managers,
who work with expatriates, to have some insight in the challenges
that come with employing foreign workers. This is so for foreign companies
and organizations deploying workers to this part of the world but
also for Ethiopian companies deploying personnel to other African
countries, the America’s, Europe or Asia.
Expatriates often face problems when entering a foreign culture and
the expatriate work assignment follows a typical cycle. It all begins
with the initial shock after the employee is informed by the company
of the foreign posting. The nature of the recruitment, selection and
orientation provided during this stage can have an important influence
on the assignment’s eventual success. Ideally, the employee,
along with spouse and family, is allowed to choose whether or not
to accept the opportunity. Also, ideally, proper pre-departure support
and counselling (including an exploratory visit) are available to
give the employee realistic expectations as to what is to come.
As the foreign assignment begins, the expatriate and the family now
face the challenge of adjusting to the new country. There are three
phases of adjustment, stretching over several months. First is the
so called tourist stage, in which the expatriate enjoys discovering
the new culture. Second is the disillusionment stage, in which the
expatriate’s mood descends as the difficulties with the new
culture become more evident. These difficulties typically include
the inability to converse well in the local language, difficulty in
obtaining certain products and food supplies of personal preference
and so on. Third, the expatriate’s mood often hits bottom in
the stage of culture shock, at which point frustration and confusion
result from the continuing challenge of living in a foreign environment.
If the culture shock is handled successfully, the expatriate begins
to feel better, to function more effectively and to lead a reasonably
normal life. If not, the expatriate’s work performance may continue
to deteriorate and he or she will eventually return home, having not
really done the job well or enjoyed the time spent abroad.
A proactive and progressive employer can minimize the possibility
of performance problems in expatriate assignments by: ·Carefully
recruiting and selecting employees who have the appropriate skills
and motivation to go abroad. ·Providing adequate training
and orientation in preparation for life in the foreign culture.
·Actively supporting employees while on assignment abroad,
particularly during the first few months. ·Paying careful
attention to the needs of the employees’ spouses and children
since many failures are due to their inability to adapt to the new
country.
At the end of the expatriate assignment, perhaps after 3 or 4 years,
the employee returns home. Surprisingly, this re-entry process can
be even more stressful than was the adaptation to the foreign culture.
There are two major reasons for this problem. One is that after an
extended period away, the expatriate and his or her family have changed.
The home country has changed as well. So, rather than just falling
back in it, it takes time to get used to living at home again. The
second problem is that, often, little thought is given to assigning
the returned expatriate a job that matches his or her current skills
and abilities. While abroad, the expatriate has often developed the
ability to function with a great degree of independence – something
that may or may not be permissible at home. This issue is an important
concern for serious international employers.
Two strategies can help minimize re-entry shock. One way is to plan
for re-entry as carefully as for the initial assignment. The second
way is for the company to recognise the skills and abilities gained
during the foreign assignment and to assign the returned expatriates
to jobs that match their abilities.
There are two factors that are important in considering taking expatriate
assignments more serious than is often done. In the first place, employees
working abroad are far more expensive than at home and again much
more expensive than local employees. The expatriate must therefore
have added value and high performance must be facilitated as much
as possible. In the second place and perhaps even more important,
it is people, their spouses and their children that we are dealing
with and their happiness can be seriously affected as a result of
poor expatriate human resources management. Effective expatriate HRM
may instead lead to added value indeed for the company and to a rich
experience for the family which enjoyed living abroad.
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