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Welcome to the fourth month
of a readers favorite page which has featured a host of dynamic business personalities whose ideas, motivations and business acumen will have surely inspired all the budding entrepreneurs out there.
Capital warmly encourages nominations to Entrepreneurs Profile and looks forward to introducing more upwardly mobile model citizens.
 

Kathy Marshall

 

RESUME


FULL NAME: Habtamu Semu
TITLE COMPANY: Décor Colonial Furniture
WHAT IT DOES: Furniture imported
HQ: Bole, near Brass Hospital, Addis Ababa, Ethiopia.
NUMBER OF EMPLOYEES: 9
FOUNDED: 2001
START UP CAPITAL: 500,000
CURRENT CAPITAL: Approximately, 1.5 million ETB
EDUCATIONAL BACKGROUND: Diploma from Necat Electronics college, computer certificate and Diploma student at Unity University College
AGE: 30
E-mail:deco@ethionet.et

 

 

Entrepreneur Profile features dynamic business personalities, fledgling inventors and innovators, environmentally onscious industrialists and other entrepreneurial leaders and role models. It is one of CAPITAL’s most popular sections.

CAPITAL warmly welcomes nominations to Entrepreneur Profile and looks forward to introducing more upwardly mobile model citizens.

Write to CAPITAL EP- P.O.Box: 95 Code 1110 or e-mail at syscom@ethionet.et

REASON FOR STARTING BUSINESS:
My sister lives in Indonesia and she has a furniture factory. So, she encouraged me to import furniture. At the beginning, I did not have that much money and she lent me 500,000 birr.
BIGGEST PLUS OF OWNERSHIP
I am the only one who is responsible for the business
BIGGEST DRAW BACK
Furniture crack, as all our products are imports from Indonesia, the climate variation affects the product.
BUSINESS STRENGH:
We have high quality products and good customer service.
BIGGEST WEAKNESS:
I have not done much promotion.
BIGGEST RISK:
Initially, I invested all of the capital that I borrowed from my sister. Importing quality furniture products is risky one because you have to wait until you get customers.
BIGGEST MISTAKE
I was a clever student in lower grades but I made a big mistake in grade12 and did not try hard to join College.
SMARTEST MOVE:
I respect my job and customers.
BIGGEST WORRY
Doing nothing when I am thinking about something.


FIVE YEAR PLAN
Opening branches not only in Ethiopia but Africa at large.
FIRST CAREER:
Deacon, wholesaler of vegetables and taxi driver.
MOST ADMIRED ENTREPRENEUR
Mohammed Al-amoudi
MOST INTERESTED IN MEETING
Prime Minister Meles Zenawi.
STRESS REDUCERS
Enjoying with my friends and watching movies.
FAVORITE PASTIME
At the moment, studying because I am a student and spending time with my wife.
FAVORITE BOOK
I am not a big reader but I love Agatha Christie’s books.
FAVORITE FILMS
‘Coming to America’ and all Mel Gibson’s films.
MOSTE CHALLENGING TASK
To change the attitude of customers on prices.
FAVORITE DESTINATION
Historical sites and rural areas.
FAVORITE AUTOMOBILE?
Range Rover.