Zewge Jemaneh

RESUME

Company: Century Promotions Plc.
Heal-Zee traditional restaurant.
Founded: 1999
Number of Employees: 78
HQ: Addis Ababa
What it does: Promotes
associations( Handicap, Tesfa- Goh, trade associations).
Fund raising.
Involved in agro industry export, especially honey from Ahmara region, runs photo studio and supermarket.
Source of start up capital: Personal fund of 20,000ETB
Age: 48

Private enterprise built the world’s greatest countries. Enterprises are still few and far between in our country – a nation which for decades had all things done for it or on it by the government of the day.
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Write to P.O.Box: 95 Code 1110 or e-mail at: syscom@ethionet.et

BIG PICTURE
Reason for starting business:-TV promotion is expensive and exhibition were not well promoted. The number of people that used to visit exhibition centers was limited. I came up with a project to convince the business community to display their products. Exhibitions give unique opportunities for the buyer/customer to get first hand information about the product and can test its durability. My second reason is to offer job opportunity for others.
Most difficult part of decision: For one year, I had to go door to door to convince the business community to display their products and get in touch with their customers.
Biggest business strength: To be prepared for challenges and consequences I’m bound to encounter.
Biggest risk:-Lack of trained manpower. Most have become qualified on paper but not in the actual tasks.
Most Challenging task: Promoting trade fairs and bazaars.

PERSONALS
First choice for new career or venture:- Real estate development.
Key goals yet to achieve:- To create opportunities for local organic food processors to have access to the international market. To hold constant exhibitions that promote Ethiopia’s image( promotion in music, art, heritage etc.). Give the platform and chance for entrepreneurs with new ideas and to continue promoting professionals.
Most admired entrepreneur: Kebur Gena of Initiative Africa
Most interested in meeting: Nelson Mandela.
Stress reducers:- Taking a nap.
Favorite destination:- Ethiopia
(-Mina Yirga)