Entrepreneur
Profile features dynamic business personalities, fledgling
inventors and innovators, environmentally conscious industrialists
and other
entrepreneurial leaders and role models. It is one of CAPITAL’s
most popular
sections.
CAPITAL warmly welcomes nominations to Entrepreneur Profile
and looks forward to introducing more upwardly mobile model
citizens.
Write to CAPITAL EP- P.O.Box: 95 Code 1110 or e-mail at syscom@ethionet.et
BIG PICTURE
WHY DID YOU START YOUR BUSINESS?
It has a long history; I was an importer of leather machinery.
One day, I imported five machines but only two of them were
sold and the remaining three were taking too much time to
sell. Fortunately, I hit upon the idea of establishing a leather
industry using these machines to produce my own line of leather
products and here we are.
BIGGEST BUSINESS STRENGTH:
I produce quality products using the good raw materials available
locally.
BIGGEST WEAKNESS
If you work hard, there are no weakness.
BIGGEST RISK:
Whatever it is, I accept calculated risks.
SMARTEST MOVE:
TV & newspaper advertising, and participating on trade
fairs.
FAVORITE TASK:
Producing ladies bags.
FUTURE PLAN:
Establishing a foot wear industry.
PERSONALS
FIRST CHOICE OF CAREER:
Import building and leather machinery
WHAT IS YOUR FAVORITE PAST TIME:
Sport; I like tennis.
WHAT IS YOUR FAVORITE AUTOMOBILE?
JEEP
WHAT IS YOUR FAVORITE FILM?
‘24’
MOST CHALLENGING TASK:
Finding markets.
WHAT IS YOUR FAVORITE BOOK?
Any book on adventure.
WHAT IS YOUR FAVORITE DESTINATION?
Dubai, UAE.
By Addis Mulugeta
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