
A healthy race?
Yes, it is great to operate under a free-economic system. At the
same time, one cannot deny the fact we’re yet in a developmental
state of reality, where sometimes one discerns a certain lack of
understanding of the general direction of things.
Too much interference is out of place and most of the time, uncalled
for. But, raising issues for clarity’s in sake such a growth
pattern seems in place when one feels caught up in the operating
system of market mechanism; or whenever one sees signs of misdirection.
Competition is the hall-mark of a free-economy, as long as winning
the competitive edge to maximize profit is the perceived goal of
a business concern. In other words, the secret of it all is to influence
the market to one’s own advantage.
There were times in the past particularly, when what was in vogue
was what had seemed unhealthy competition among coffee-houses and
pastries. The moment one pastry shop opened another soon followed.
This was seen all over the places and had created some sensation
in the society. People never liked it; Direction givers and business
counselors never liked it either. I am still not convinced in these
statements.
Yet, without any bias, there seems to be a kind of that sort of
trauma today among other businesses. One may be wrong in this assumption;
but, a good number of people feel it; and many more endorse it as
a healthy race. For all that however, intervention from the right
source may be in order after the argument is heard.
Besides, they argue that it does not need any magic wand to feel
the present fervent and frantic hustle of some businesses to concentrate
on already saturated and overcrowded areas, taking into account
the present level and state of market development and where gaps
are never filled. The competitors’ situation does no seem
to be any better than the example given in the pastries’ case.
Will it not then be preferable to consider the spread out of rival
companies particularly in the capital city, on the basis of decision
by a consortium of similar organizations, rather than spontaneous
decision of an individual organization, if it works at all.
In other words, identifying locations for business presence being
inevitable, some observe that it is time for those in the profession
to get together and search ways and methods how to penetrate the
urban and rural life proportionately, in the light of the urge for
faster economic growth without affecting competition.
While market demands are the main consideration, customers’
preferences should also be taken into account, too. It seems evident
profits are optimized in highly lucrative urban centers where high-rises
concentrate rather than anywhere else. Yet, other preferences could
prevail at the same time, such as easy accessibility, less traffic
concentration, ample parking facilities, colorful residential quarters,
etc.; gas-stations can provide good examples for alternative decisions.
Some people fear in what I designate “healthy race?”,
the clustering of similar businesses around one building or another
cheek-by-jowl gives the of feeling that one business is chasing
its rivals disproportionately at a time no apparent need and where
ample opportunity to design a better approach for mutually equitable
optimization of profit without losing market leadership exists.
While location exploitation is a perfect marketing mechanism, our
current level of growth perhaps, may not truly warrant the present
intense competition among a few of the same kinds of businesses.
Yes it is true that in the industrialized countries or in a sophisticated
consumer society where the standard of living is from medium to
high, similar business institutions crowd the same quarters to influence
market share. It will be no wonder if we reach that stage in a short
period of the new millennium’s first years. How we would love
for that to happen!
In the meanwhile however, will there not be another approach rather
than maintaining the status quo by saying, ‘have courage and
a healthy-race.’? One thing is evident and this is that customers
follow the image of businesses may serve as stabilizers of confidence
for the day.
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