Getting
Your Wheels
The Ethiopian automobile market is a quilt work of too many used
car dealers who also sell the odd brand new car, auto-marts (for
lack of a better name) or corner car dealerships (not to be confused
with the branded dealers) and the hordes of brokers.
“Getting Your Wheels”, is a three part series of Brakes
Please and focuses on the automobile and motor vehicles industry
and market, tips on what to look for when purchasing a used car
along with a Top Ten of cars with the highest resale value in Ethiopia.
Established Importers
Vehicle importers that pioneered the Ethiopian market were invariably
founded and owned by expatriates or by naturalized Ethiopians. Not
surprisingly, FIAT Sacafet (its once grand premises opposite Progress
Bldg now crumbling) commanded the lion’s share of car imports
and 100% of trucks, chiefly the memorable N series of trucks. Fiat
Sacafet even used to offer a free Fiat 600 upon the purchase of
a “trenta quatro” as the entire series of hard working
trucks is called to this day. Sacafet fell victim to the 1974 Revolution
and subsequent events while Orbis and Seferian, importers of Mercedes
Benz and Renault, and Volkswagen respectively, somehow managed to
survive into the light of their present resurgence, along with Paul
Ries & Sons, purveyors of Peugeot. Citroen; located a stones
throw from Sefarian and within spitting distance from Orbis, didn’t
make it as the mother company in France was also going through a
difficult patch.
Automotive brands such as Fiat, Mercedes Benz, Opel, Peugeot, Volkswagen,
Ford and others, established dealerships in Ethiopia long before
they did in most of Africa. The Ethiopian nobility, elite classes
and the intelligentsia were heavily influenced by European culture
and way of life (French was the official foreign language of the
imperial court) and naturally bought European cars. American brands
were deemed “agul menterarat” (too ostentatious and
uppity) and reserved for the truly “Ye- Chewa Lij’ –
pure bred nobility, and featured on weddings and state functions.
The notion that an Asian upstart would arise from the east to usurp
the established importers from the Ethiopian market was if not unthinkable
then laughable – as indeed Toyotas, Datsuns and Mazdas were
scoffed at from the time they started showing up in the late 1950s
on Addis streets. Currently, the Japanese have effectively with
Moenco and Nyala Motors, of Toyota and Datsun Nissan respectively,
a commanding share of the market.
No. Resale Value Top -10
1. Toyota Corolla ‘Weyane’
2. Toyota Carina 3
3. Toyota Landcruiser
4. Suzuki Vitara
5. Toyota Camry
6. Toyota RAV4
7. Kia Sportage
8. Nissan Prado
9. Land-Rover Defender
10. Lada 1200s
Lada 1200s: This vehicle’s sale price is artificially inflated
and does not at all reflect its actual low value. The car is sought
after as a taxi due to its simple mechanical system and inexpensive
and widely available spares.
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