
Negotiations:
( continued from last week)
The settings of negotiations, the environments under which they
are conducted and the cultural influences that followed were shown
in the previous article. In this paper what I will attempt to show
again is the relationship between negotiation and culture. Of course,
the reason for selecting negotiations as a topic is simple. Any
country that is developing should discover the art of negotiation
both at the national and the international planes.
Today, many businesses are going global before we know it, and the
internet is busy disseminating information on the need of exploiting
such opportunities. Thus, it is incumbent upon management and people
in international relations to explore the dynamics of successful
global business negotiations through research.
While my forthcoming article will be a continuation of the remaining
part of this topic, I will dwell upon the steps that have to be
exhausted before a business becomes global. Nonetheless, my present
contribution touches upon the essential elements that negotiators
have to know for effective outcome.
When we take off from this contextual understanding, one finds that
negotiation passes through different cycles of exposure. In any
negotiation, two or more parties are involved in common or conflicting
interests with a process of interaction and with a view to reaching
at an agreement leading to mutual benefit.
These processes of interaction are influenced by their environmental
and cultural undertones and attitudes of the negotiators. It is
the awareness of this background that leads both sides to a successful
conclusion. Why do negotiations fail most of the time? A wrong selection
of negotiators could be a straight answer, albeit failures are not
ruled out even with the right choice of negotiators.
The success and failure could depend upon positive and negative
ranges of outcome. If the resistance points are compatible, a mutually
satisfactory agreement could be reached. However, if the resistance
points are incompatible, both sides will leave the negotiation table
empty handed.
Notwithstanding, selection of negotiators is vitally important.
Without going too far, the Ethiopian diplomatic practices of today
and of the past several years are resplendent in exciting experiences
in this respect, despite the fact that some diplomats might not
and may not be good negotiators.
Likewise, business enterprises, when sending negotiators to foreign
lands, or when they conduct negotiations internally with foreign
companies, should make sure that their people should be familiar
with the interests, laws, customs, languages, or even geography
of the country they are sent to, as no job is more involved and
difficult than negotiation.
In brief, some scholars extend practical advice for negotiators.
They divide the realm of their advice into four areas; before the
negotiation; while beginning the negotiation; at the time of hard
bargaining; and beyond the contract. To touch upon the most salient
features of each area will be recalling our own strengths and weakness
indirectly.
When we come and examine the first area, i.e., before the negotiation
takes place, making sure what one is negotiating is negotiable is
extremely important. In the same category, defining what “winning
the negotiation” means, to be ambitious but to set a realistic
walk-away, getting the facts, having a strategy for each culture
and phase, how to position one’s proposal are equally important.
Deciding whether to be competitive (win-lose) or cooperative (win-win),
and setting one’s opening offer, as well as planning to control
the concessions are inescapably vital.
Thus, sending a winning team, which is not alone, is advisable.
What is more, having an own interpreter seems simple, but, it is
a decisive fact. Because, in the negotiation, the presenters do
not only use plain languages, but also use gestures and bodily movements
as part of the process, which have to be transmitted correctly.
Some organizations do not include lawyers and accountants on their
teams, they use a go-between instead. That means, they seek advices
from these specialists by placing them behind the curtain and not
at the negotiating table. They exclude them from the negotiation
team just to lessen confrontation on stark facts, which, in most
cases figures and facts people have not the patience to tolerate
when things go astray. In addition, changing negotiators mid-stream
is not considered advisable. Allowing oneself plenty of time and
more is allowed as a good practice, while never telling the other
side when a negotiating team is scheduled to leave is kept confidential.
(To be continued). |