Entrepreneur Profile
features dynamic business personalities, fledgling
inventors and innovators, environmentally conscious industrialists
and other
entrepreneurial leaders and role models. It is one of CAPITAL’s
most popular sections.
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and looks forward to introducing more upwardly mobile model
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BIG PICTURE
FIRST CHOICE OF CAREER:
Importer of spare parts and garments.
WHY DID YOU START YOUR BUSINESS?
I am a business minded person.
Initially the business existed as a family owned enterprise
for over three generations.
The primary focus of the company was on importing spare parts
and garments but now it exports roasted and ground coffee
to the international market.
WHAT IS YOUR FAVORITE PASTIME?
Spending time in my office and at home.
WHAT IS YOUR FAVORITE AUTOMOBILE?
BMW.
WHAT IS YOUR FAVORITE DESTINATION?
Saudi Arabia.
MOSTE CHALLENGING TASK:
Finding a market.
PERSONALS
BUSINESS STRENGHS:
ALFOZ has received several awards for its outstanding performance
in the export sector. For instance in 2001, ALFOZ was awarded
by the US corporation STARBUCKS, in recognition on the fine
quality of the Yirgachefe coffee it supplies. This is the
strength of my business.
BIGGEST WEAKNESS:
No problem so far.
BIGGEST RISK:
I always look forward so there is no risk at all.
SMARTEST MOVE:
I paid a visit to Japan, especially to the Hanamasa Private
Brand and this is the smartest move for my company .
FAVORITE TASK:
Trading coffee.
FUTURE PLANS
Introducing Ethiopia’s roasted and ground coffee to
the international market. We are
in the process of establishing cattle ranches in Borena, Harrar,
Jimma and Bale areas, which are naturally suited in climatic
and ecological terms for cattle raising .
By Addis Mulugeta |
