Entrepreneurs profile for short, is by leaps and bounds, the most popular of Capital’s inside pages. It is not at all surprising considering that since it was added to Capital’s increasingly diverse and eclectic menu nearly two years ago, scores of entrepreneurs representing virtually all sectors of economic endeavor have been profiled.
This has been much to the benefit of our wide readership, from which regular feedback informs us that EP has been a source of inspiration. This being precisely our objective in introducing Ep, we are delighted that the page has been a resounding success. This fact not least, has also been greatly appreciated by the profiled entrepreneurs. Many of them have contacted us with news of how EP
has helped them promote their respective businesses - not only domestically but also globally, given that www.capitalethiopia.com is one of the most popular sites originating from Ethiopia.
Capital, as it marks 10 years of business journalism, looks forward to hosting more dynamic entrepreneurs. Readers are always welcome to nominate potential Ep candidates. Contact us by P.O.Box: 95 Code 1110 or email at syscom@ethionet.et .

EDUCATIONAL BACKGROUND: Diplomas and Certificates in Skin Analysis, Beauty and Ingredient Chemistry.

REASON FOR STARTING BUSINESS:
Interest to protect faces, skin and hair from danger, to share my experience. Also to contribute to create more job opportunities.

BIGGEST PLUS OF OWNERSHIP:
The product is highly sensitive so I have to control and manage it very carefully.

BUSINESS STRENGH:
The products, before manufacturing, were researched up on and this made our products distinct and known as quality items.

BIGGEST WEAKNESS:
We have a limited product range since we opened in Ethiopia only six months ago. The product is more export oriented and distributed in Ethiopia only on order.

BIGGEST RISK:
At first it was the inexperience of youth. Currently the shortage of input materials is a concern.

BIGGEST MISTAKE
I should have started in Ethiopia earlier.

SMARTEST MOVE:
The knowledge I have about plants; consistency; use of the media to promote myself; accessibility of my website; and strong relations with international clients.

BIGGEST WORRY
Shortage of raw materials but I am doing research with some professors.

FAVORITE TASK:
Preparing the final product and hearing that it has been safely delivered.

MOST CHALLENGING TASK:
Some of our products are sometimes affected by hot climatic conditions during shipping.

PLAN:
Expanding the business in the Ethiopian market cost-wise by consulting with professionals and also offering training.

FIRST CAREER:
This is my first.

MOST ADMIRED PERSON:
Any Ethiopian who loves his/her country and shows it practically, and of course, Oprah Winfrey.

MOST INTERESTED IN MEETING:
Nelson Mandela.

STRESS REDUCER:
Working out the stress.

FAVORITE PASTIME:
Home with family and relatives.

FAVORITE BOOK:
Books on herbal medicine

FAVORITE DESTINATIONS:
Ethiopia, Cost Rica in Central America, France, Italy and America, especially Miami.

FAVORITE AUTOMOBILE
I love Bentley and Rolls Royce.