The Anomaly of Information Flow

Writing something for public consumption in Amharic, English or any other language is a matter of taste for the writer.  But, behind every writer’s mind there is a feeling that what one writes will some how reach the appropriate destination in the public.  The question is how?
As writers have preferences of languages to put their ideas across to the public, the public has in turn preferences as to which paper it has to lay hands on.  Not only that, people has the tendency which writer to fancy or which column to love reading. 
On the other hand, the circulations of newspapers, periodicals, or magazines, etc. are limited to a few people; or to put it differently, a particular paper, say if you wish, Capital or Fortune, circulates among its fans.  The anomaly one would observe here is the barrier of information flow to those that mostly need that information due to the limited circulations of the papers among only their limited customers.  Here lies the crux of the matter.
Whether one would like it or not, as long as papers are informative, those destinations that mostly require that information would be better of if they get that information.  However, since the papers are priced and sold to the ones that afford them, no other person could claim the right of possession over them, hence to any information.
Nonetheless, there should be some body  that ought to be concerned for updating those sections of society that either could not afford to buy the papers, or those who love to get them but are barred by communication difficulties.
There are some good practices in this respect with the Ethiopian Radio.  But, the information are selected and limited, perhaps due to circumscribed air time.  Another good practice is the one followed by various organizations, be it offices, spa, beauty parlors, or men’s saloons, etc, where papers are displayed for customers to skim through them over coffee.
But, most importantly these practices should be dominant among the youth.  I have observed that higher institutions of learning and the few public libraries haphazardly go through the same practices.  The question should be how to make it country wide and how to make it effective?
I guess every Government organization, state, public and private organizations should take it upon themselves as obligation to make available to their branch offices, fellow workers, and the youth at large, papers that are printed officially under license without frontier barriers, so that the recipient could be informed and up-dated on vital information and educational materials of their choice as respected nationals and citizens.  An Ethiopian national in Gambela should equally have access to papers that a resident of Addis has.
In this way, access to information will be universal and the limited circulation of papers will expand, hence the prevalence of more employment here and there will be apparent.
If this will be the case, literate peoples’ consciousness any where in the country will be more or less elevated and they will develop broader outlook, while at the same it will encourage others among them to improve their lots in the area of literacy.