REASON FOR STARTING BUSINESS:
I was working as a marketing manager and public relations officer and this helped me to know the advertising sector well and also created favorable business contacts.

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BIGGEST PLUS OF OWNERSHIP:
For better communication, and to run the business effectively.

BUSINESS STRENGH:
Working closely with employees, quality production, reasonable prices, punctual delivery the many recommendations I have.

BIGGEST WEAKNESS:
The business is run by a traditional management system.

BIGGEST RISK:
None so far.

SMARTEST MOVE:
A client first approach and not focusing only on profits but rather respecting the business. More than that, God helps me in my life.

MOST CHALLENGING TASK:
Lack of professionals, Clients are sometimes not satisfied especially with innovative works.

PLAN:
Working in the entertainment industry and using putting effort on documentary production for international media.

FIRST CAREER:
Junior expert in the Ministry of Culture.

MOST ADMIRED ENTREPRENEUR:
Ermias Amelga, owner of Apex Bottling.

MOST INTERESTED IN MEETING:
Nelson Mandela.

STRESS REDUCERS:
I leave everything to God

FAVORITE PASTIME:
Quality family time

FAVORITE BOOKS:
The Bible

FAVORITE DESTINATION:
Moderately windy climates

FAVORITE AUTOMOBILE:
Mercedes-Benz

FAVORITE FILM:
Action films

By Addis Mulugeta