Ford names new leaders for Middle East & Africa, and global product marketing


Ford Motor Company recently announced key global leadership changes. Jacques Brent, currently president, Ford Middle East and Africa, is appointed to the new global position of director, Product Marketing, effective June 1. This move is part of Ford’s push to transform its marketing organisation to drive greater efficiency, effectiveness and customer insight – leveraging the latest tools and technology.
The company also announced that Mark Ovenden, currently vice president, Marketing, Sales and Service, Asia Pacific, will succeed Brent as president, Ford Middle East and Africa, effective June 1. In this role, Ovenden will be responsible for driving growth in the company’s Middle East and Africa operations across more than 70 markets.
“We are making key leadership changes that will help us accelerate our growth in Middle East and Africa and reshape our global marketing organization,” said Jim Hackett, Ford Motor Company president and CEO. ”
Brent, 48, will assume responsibility for Ford’s global product marketing activities, working to improve the product planning process, representing the voice of the customer and closely aligning with Product Development. He will report to Joy Falotico, group vice president, The Lincoln Motor Company and chief marketing officer.