Electronics and more

(Photo: Anteneh Aklilu)

Geepas, one of the leading consumer electronic brands in the Middle East, Europe and Africa has signed a joint venture agreement with Belayab Group, a conglomerate based in Addis to manufacture and assemble Geepas electronics at its manufacturing plant in Adama.
Geepas, with its expertise in the consumer industry for the last 30 years, has grown to become a very reputed brand with over 1,500 products spread across the spectrum. They feature home and kitchen appliances, entertainment products, personal care, lightning, power tools and bath fitting.
Our investment in Ethiopia has been inspired by the government’s open door policy for foreign direct investment, said Nizar TN, Executive Director of Geepas.
The company will start its production in the coming weeks. This makes them a pioneer in the African continent.