On April 29, 2020, the Africa Centres for Disease Control and Prevention (Africa CDC), the Jakaya Mrisho Kikwete Foundation, and the Access Challenge are launching a campaign called One by One: Target COVID-19. The campaign will support efforts by the African Union and its COVID-19 Fund by advocating for increased financing for Africa CDC to raise its capacity for securing essential diagnostics and medical supplies needed for COVID-19 response in Africa.
One by One: Target COVID-19 will collaborate with media houses, celebrity influencers and other stakeholders to disseminate key messages about COVID-19 to different population groups in Africa, aiming to reach every household across the continent. This Campaign will galvanize action against COVID-19 by drawing attention to the need for widespread testing and social prevention measures across the continent, in support of the Partnership to Accelerate COVID-19 Testing (PACT): Trace, Test and Track and the Africa Joint Continental Strategy for COVID-19 of the African Union.