SMEs in the East African region are using digital transformation initiatives to increase their competitiveness and ensure they are set for growth despite challenging trading conditions.
According to Pedro Guerreiro, Managing Director: Central Africa at SAP, investments into new technologies will greatly assist SMEs in the region as they adapt to a very different operating environment. “As one of the most important drivers for job creation and economic growth, the SME sector is vital to the region’s economic recovery. Technology will continue to play a determining role in how well the sector recovers from this year’s events, while also digitally-tooling organisations to out-perform their competitors in this new economy and enabling them to execute the business, operate, and thrive in the market.”