Abyssinia Aknaw


Name: Abyssinia Aknaw

Education: LLB, MBA

Company name: ToADORE

Title: Founder/ Creative Director

Founded in: May 2020

What it does: Lingerie, night wear, traditional cloths and hair accessories manufacture and retailer

HQ: Addis Ababa

Number of employees: 4

Startup Capital: 1,000 birr

Current capital: 100,000 birr

Reasons for starting the business: We want to be the 1st retail brand sourcing most of our products locally

Biggest perk of ownership: Being your own boss

Biggest strength: I never give up

Biggest challenging: Finding quality materials in the local market

Plan: To open a store within the next 6 months in Bole and another within a year and half

First career: Fashion

Most interested in meeting: World fashion icons

Most admired person: My Grandmother

Stress reducer: Yoga

Favorite past time: Time with family

Favorite book: The Secret

Favorite destination: Wenchi Crater Lake

Favorite automobile: Ford