The Coca-Cola system in Ethiopia officially unveiled the new iconic look of its leading sparkling lemon-lime flavored soft drink, Sprite, in a clear polyethylene terephthalate (PET) plastic bottle packaging. The latest shift from its iconic green bottle means more Sprite bottles can be collected, recycled and reused to make new ones, a move that is part of Coca-Cola’s World Without Waste vision, which targets to collect and recycle the equivalent of every bottle or can it sells and use 50% recycled content in all its packaging by 2030.
“People can enjoy the same great taste of their favourite sparkling lemon-lime drink knowing their bottle can be easily recycled and made into new bottles,” said Daryl Wilson, Managing Director, Coca-Cola Beverages Africa Ethiopia during the launch.
Clear PET can be made into a wide range of new products, such as pillow and duvet inners, as well as into new bottles, making it more valuable than green PET, which has limited uses.