TECNO launched its new brand slogan of Stop At Nothing while launching a brand campaign #StopAtNothing that pays tribute to those who continue to push forward against all odds. #StopAtNothing represents TECNO’s recognition of human progress and people’s pursuit for purpose, potential and excellence.
“We’ve seen how resilient and progressive society can be in the face of adversity, especially among young adults in emerging markets. No matter where you come from or what you physically look like or gender you belong to, people will “stop at nothing” to progress and find creative and disruptive ways to achieve their potential. In return, they find themselves on a joyous and exciting journey,” says Danni Xu, CMO of TECNO. “And this attitude and spirit resonates so strongly with TECNO that we were compelled to embrace it and position it at the very core of who we are and what we do as a technology brand.”
The campaign, which will be rolled out across the globe, features several above-the-line elements including a 60-second global brand video created to demonstrate the resilience of the human spirit.