Saturday, July 13, 2024

Al-amoudi’s soft drink firm stops production


MOHA (Mohammed Hussein Al-amoudi) Soft Drink Industry S.C stops its production of soft drinks.
MOHA which is popular for producing drinks like 7 UP, MIRINDA, PEPSI, Tossa Minch natural water, and Kool Carbonated Natural Mineral Water, has shut its doors due to ongoing challenges.
The ongoing challenges stem from the current shortage in foreign currency in addition to the firm facing a shortage of such raw materials. To this end, as sources indicated to Capital, the company has now stopped its production of 7 UP, MIRINDA, and PEPSI products.
As sources revealed, since a few months back, the company has been working for three days per week which is under its capacity due to lack of raw materials. As the strain has weighed in heavy, the soft drink firm has had to stop its activities as from the last two weeks.
Employees have also been forced to take cumulative leave with pay until the problem is sorted out, sources explain.
The severe shortage of foreign exchange has resulted in delays in importing vital raw materials like glass, crates, and spare parts for production of the beverages. Bottlers now report that they are struggling with foreign currency shortage problems, a lack of raw materials, disruptions due to power outages, and the overpricing of raw materials necessary for production.
Previously, about 20 bottled water producers had stopped their production as a result of shortage and price hike of materials.
MOHA which is a member of MIDROC Ethiopia (Mohammad International Development Research Organization Companies) is engaged in manufacturing and selling of different types of soft drink in Ethiopia. The company was acquired from the Ethiopian Privatization Agency and established on May 15, 1996.
The overall activates of the company are managed and administrated by Sheikh Mohammed Al-Amoudi, owner of the company.
In the market, MOHA Soft Drinks Industry S.C claims it holds a 52% market share in the soft drinks industry in the country. With an expansion and replacement of obsolete machinery, production capacity of the plant has increased substantially. A significant growth over the years of production, sales, and profitability due to reorganization of operations has been achieved. Productivity has improved tremendously with major cost saving and has insured a regular supply of high quality products. It has also succeeded in reaching new market areas across the country.
Getachew Birbo, CEO of MOHA when reached out by Capital refused to comment on the issue.

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