Sophie Malt is now the title sponsor of the 22nd edition of the Great Ethiopian Run.
Heineken Ethiopia is partnering with its Sophie Malt brand for the Great Run in Ethiopia as well as in various competitions. Regarding the completion of this agreement, Samanthawi Girma, Heineken Sponsor and Brand Manager, said: “It is appreciated by professional and experienced people who have many years of experience, and their commitment to reaching out to the community and helping people to lead a healthy and active lifestyle goes hand in hand with the benefits of Sophie Malt Health and Nutrition.”
Sophie Malt has been active in the sports industry in Ethiopia for the past 5 years. The Ethiopian Athletics Federation is a long-time partner.