Saturday, June 15, 2024

Addis gears to host a premier international print and packaging expo in Africa


The 7th edition of Afri Print and Packaging Expo to be held from 20 – 22 December is gearing up to promote the advertising value chain.
Over 3,000 trade visitors are expected to have valuable discussions with exhibiting companies.
Organized by the leading trade fair organizer Prana events and its partner Expo Team for Service Co. Ltd, the Expo show cases; premier paper, commercial printing, packaging technology, inputs, and international solutions in its tradeshow.
A sign and graphics expo (SGE) will also be held concurrently to promote the advertising value chain for the first time in the East African Sub-region.
The three-day show will be held from December 20 to 22 at the Ethiopian Skylight hotel gathering key stakeholders, leading industry experts, renowned sector professionals, valuable buyers, concerned government officials, and start-ups.

(Photo: Anteneh Aklilu)

“As the premier event in Ethiopia, APPEx and SGE 2022 will serve as an excellent platform for companies to connect with potential clients and give exceptional access to an audience ready to equip themselves with knowledge and solutions to move their business forward,” said the organizers.
The signs business is expanding tremendously in the East African sub-region due to an increase in demand for outdoor signs and digital displays. The graphics business has also been booming because it allows companies to create customized images that represent their brand identity.
“Our company has seen the great need in the sector for a platform to interact, meet and do business. Due to the fast growth of the sector, now more than ever, companies in the industry need to get together and discuss ways to take the whole sector to the next level,” the organizing firm explained.
The rising domestic economies-particularly those in East and West Africa, growing disposable income, and expanding population drive increased markets for consumer products that push the printing and packaging industry’s rapid development in Africa. With increased urbanization and mobility becoming the norm in societies, the move towards small packs and multipacks is becoming more important. For manufacturers, this trend will create opportunities to encourage brand switching. Merchants will adopt these products as they save shelf space and rely on attractive packaging to boost sales.
With an annual growth rate of 14.4% from 2016 to 2020, Ethiopia is Africa‘s fastest-growing importing country for printing & paper-converting technology. Ethiopia is also East & Central Africa’s largest and fastest-growing importer of packaging technology. With an average annual growth rate of 11.2% between 2015 and 2020, Ethiopia is also one of Africa’s fastest-growing importers of packaging technology.

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