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BGI injects 500 million birr to face lift Meta Abo

Around 500 million birr is said to be invested by BGI to upgrade, remodel, and expand the Meta Abo Brewery.
In a ceremony conducted at the Meta Abo Brewery in Sebeta, Harve Milhade, CEO of BGI Ethiopia, gave a presentation to participants about the initiatives taken over the preceding six months. The new CEO of BGI Ethiopia noted in his speech that BGI had promised to increase the Meta Abo Brewery’s capacity, rebrand it, and take care of the business, as well as to forge tight ties with the residents of Sebeta, the local government, and other stakeholders.

(Photo: Anteneh Aklilu)

The four pillars of BGI’s operations are allegedly human capacity, production capacity increase, sales and distribution, and corporate social responsibility.
As previously said, BGI has devised a human resource plan that includes training citizens to become job creators and skill developers. As a result, Ethiopians now have complete administrative control of Meta Abo. The staff of the organization has also moved into newly built offices, and the development of industrial worker changing facilities is almost finished. Furthermore, there have been 1,500 job openings in the Sebeta region since BGI started its restoration and growth activities.
With a monthly capacity of 300,000 hectoliters and three megawatts of power, BGI Ethiopia plans to make Meta Abo the largest brewery in the BGI family. It is making investments in the purchase of new machinery for production, such as a sizable generator with a large output.

(Photo: Anteneh Aklilu)

The Trade Competition and Consumer Protection Authority (TCCPA) gave BGI Ethiopia, a subsidiary of the Castel Group, the go-ahead last year on April 2022 to complete the acquisition of the Meta Abo Brewery from British multinational beverage alcohol business Diageo.
Initially disclosed at the start of the year in January 2022, the beer monopoly’s plan to acquire a rival in the sector would allow it to further consolidate its domination in the local market.

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