BMW announced a collaboration at the Solomon R. Guggenheim Museum in New York City with internationally renowned New York-based artist Julie Mehretu to create the 20th BMW Art Car. Mehretu was unanimously chosen by an international jury of museum directors and curators, and will be given total creative freedom to design the next instalment in BMW’s legendary collection of ”rolling sculptures”. BMW will enter Mehretu’s BMW M Hybrid V8 Art Car in the 24 Hour race of Le Mans in June 2024. This continues an almost 50-year tradition that has delighted not only motorsport enthusiasts but anyone into design or the arts, technology and mobility. Since 1975, artists such as Alexander Calder, Frank Stella, Roy Lichtenstein, Andy Warhol, Jenny Holzer, Jeff Koons, Cao Fei, and John Baldessari have created racing cars for BMW.
“I’ve loved cars for most of my life, as toys, as objects, as possibilities. It is from that space that I’m really excited to be working on the next BMW Art Car more than anything,” stated Julie Mehretu. “The thrill of the speed, the 24 Hour race of Le Mans and what is possible to invent in hybrid and fully electric vehicles as future modes of play and pushing ahead into new terrains of transportation and motorsports.”
”The BMW Art Car Collection is a central element of our global cultural commitment, which has been in place for more than 50 years,” said Ilka Horstmeier, Member of the Board of Management of BMW AG, Human Resources and Real Estate, at the presentation in New York. ”The combination of technology and art, of design and motorsport sparks a timeless fascination. I have admired Julie Mehretu’s work for many years. I am particularly pleased that our cooperation will have a lasting cultural impact beyond the vehicle she has designed, especially in Africa.”
An artistic concept beyond the car: Translocal Media Workshop Series in 2025
The collaboration between BMW and Julie Mehretu will not only leave its mark on the Le Mans racetrack.
There are far and few spaces on the continent of Africa where artists can convene, exchange, and experiment in ways that foster collaboration across local contexts. Julie Mehretu and Mehret Mandefro, Emmy-nominated producer, writer and co-founder of the Realness Institute which aims to strengthen the media ecosystem across Africa, will host a series of gatherings in eight African cities over the course of nine months to open up space for artists to meet, exchange, and collaborate in translocal ways. These workshops have the sole intention of opening up a forum for the artists to consider new pathways to implementing just civic futures in their respective local communities and harness the power of the translocal collective.
The methodology of these workshops is based on the Exodus Media Workshop (EMW) which is an arts education laboratory initiated by Denniston Hill that focuses on the inter-dependent inventions of image making and representation in the media. The workshop begins from the shared intention that we must disentangle self-being from its mediated depiction, and that our identities can be reclaimed and reshaped by our own standards.
The outcome and results of the workshops will be presented together with the 20th BMW Art Car at the Zeitz Museum of Contemporary Art Africa in Cape Town in 2025.