Bedele Special, Ethiopia’s leading local premium beer brand, unveiled a new label design on Thursday August 24. The new design includes a refreshed logo and more vibrant and modern colors.
Bedele Special is Heineken Ethiopia Brewery’s export standard local premium beer brand, with an alcohol content of 5.5 percent. The secret behind its unique flavor profile is two distinct hops and 100% natural ingredients. The brand is available across the nation.
We are excited to introduce our new label design for Bedele Special,” said Kassahun Feleke, Marketing Director of Heineken Ethiopia. “The new design reflects the freshness, quality, modern spirit, of Bedele Special. It is bold, stylish, and contemporary.” He also added “This label revamp represents our dedication and passion for innovation and quality in order to continue meeting the needs of our consumers and customers.”