Tsehay Bank and St. George Football Club have entered into a collaborative partnership. The bank confirmed to Capital that the agreement between the two entities is set to span a duration of five years. As per the terms of the agreement, various aspects of the club’s operations will be handled by Tsehay Bank. This includes the management of membership fees paid by the club’s fans, processing the salary payments of players and staff, and overseeing the sale of stadium entrance tickets and club merchandise, including t-shirts.
In addition to these operational responsibilities, Tsehay Bank has committed to providing financial support to St. George’s Football Club. At the time of the agreement, the bank announced its sponsorship of the club with an initial amount of 5 million ETB. This sponsorship amount is set to increase by 10 percent each year, demonstrating Tsehay Bank’s commitment to the long-term partnership. Furthermore, the bank has also pledged to facilitate a long-term loan for the club, with a maximum amount of up to 40 million ETB.
This collaboration between Tsehay Bank and St. George’s Football Club signifies a significant step towards supporting the club’s financial stability and growth, while also deepening the bank’s involvement in the world of sports sponsorship and support.