Saturday, June 15, 2024
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Zemen Bank, Ethiopian Airlines forge unprecedented media partnership to expand global brand influence

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Zemen Bank and Ethiopian Airlines have entered into a groundbreaking agreement, marking a first-of-its-kind partnership within the Ethiopian banking industry. The two entities have signed a media partnership agreement aimed at enhancing Zemen Bank’s brand presence on the international stage.

Under this agreement, Zemen Bank will leverage Ethiopian Airlines’ extensive media platforms, which reach an impressive audience of over 140 million passengers annually. Through various channels, including in-flight entertainment, airport screens, digital greetings, magazines, and directional indicators (navigator), Zemen Bank’s services and products will be promoted. The duration of the partnership has been specified.

Dereje Zebene, the CEO of Zemen Bank, expressed his confidence in the collaboration, emphasizing that utilizing Ethiopian Airlines’ media platform will enable the bank to connect with global customers and cater to the financial sector’s needs.

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