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Oromia Insurance rebrands for a new era

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Oromia Insurance changes its trademark which it deployed for the last 15 years to mark the beginning of a new era that defines the strategic growth of the company.

In the rebranding launching ceremony held at Skylight Hotel on November 15, 2023, the insurer revealed that its new brand identity concept was geared towards making the brand a household name through attracting customers in a new and better way.

The new trademark which sourced its roots from traditional lifestyle with a blend of modern touch is made up of a ‘Borati’- a neck supporting tool used in the Oromo community when sleeping, amongst other uses.

The ‘Borati’ will now serve as the crest of the insurer to signal a new dawn of rest, assurance and peace of mind to its customers. Furthermore, the colour combination that was used in the new trademark, that is emerald and green symbolize balance and nature.

On related news, the company announced that it was able to collect 1.7 billion birr in premium income in the completed fiscal year, with its total assets reaching 3.8 billion birr while its paid-up capital topped 870 million birr.

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