Heineken Ethiopia, operating under the brand Walia, has recently entered into a significant sponsorship agreement with Rophnan Nuri, an accomplished author, singer, and composer. The collaboration revolves around Rophnan’s latest album titled ‘IX,’ which comprises two distinct albums named ‘Harambe’ and ‘Nor.’

The signing ceremony emphasized that the sponsorship agreement will be exceptional, promising a series of thrilling events scheduled throughout the 18-month contract period. These events aim to captivate audiences and create unique experiences.

In addition to the musical collaboration, Rophnan and Walia intend to join forces on a youth program that focuses on the music industry. This program seeks to engage and empower young individuals who are passionate about music, providing them with valuable opportunities and support.

The partnership between Rophnan and Walia signifies an exciting venture that combines the worlds of music and sponsorship, with a shared vision of promoting talent and fostering growth within the music industry.