The Italian Trade Agency, the trade promotion division of the Embassy of Italy, launched a captivating event called “The Art of Wine” to showcase and promote Italian wines that are already available in the Ethiopian market. With a focus on promoting Italian culinary traditions, the Italian Trade Agency collaborated with esteemed sommelier Jacopo Fanciulli to organize a memorable evening at Dok Restaurant on Thursday, February 8.

This exclusive event, led by an experienced Italian sommelier, provided an opportunity for key players in the Ethiopian hotel industry to indulge in a selection of fine wines while gaining valuable knowledge about their origins, characteristics, and perfect pairings. By participating in this immersive experience, hoteliers and restaurateurs were able to enhance their offerings and elevate the dining experience for their esteemed customers.

Selected hotels and restaurants had the privilege of participating in exclusive tastings and short courses on Italian wines, facilitated by renowned importers serving the Ethiopian market. This event served as a unique platform for participants to savor a wide variety of Italian wines, including some of the finest selections available. Attendees gained valuable insights into the characteristics, pairings, and cultural significance of these wines, discovering how they could complement their existing menus and enhance the overall dining experience for their valued customers.

“The Art of Wine” event, organized by the Italian Trade Agency, proved to be a remarkable occasion for Ethiopian hospitality professionals to expand their knowledge, engage with Italian wine experts, and explore the rich tapestry of flavors that Italian wines have to offer.