Hibret Insurance, one of Ethiopia’s largest and most established insurers, has officially unveiled its new brand identity, including a modernized logo, to commemorate its 30 years in the market. The unveiling took place on September 9 at a ceremony attended by officials from the National Bank of Ethiopia.
The new logo is designed to reflect the company’s core values of unity, diversity, strength, continuous growth, and excellence. Described as simple, contemporary, memorable, timeless, and attractive, the logo aims to resonate with both current and future clients.
Wondwossen Teshome, Chairman of the Board of Directors, expressed optimism about the new branding, stating, “the new logo will represent the company for the next several decades.” He emphasized that the redesign was necessary to align the company with the fast-paced, modern world.
Founded in 1994 with a subscribed capital of 25 million birr and over 8 million birr in paid-up capital from 87 investors, Hibret Insurance has grown significantly over the years. As of June 30, 2024, the company boasts 714 shareholders and an asset value of 4.5 billion birr, with subscribed funds totaling 1.5 billion birr and paid-up capital reaching 1.1 billion birr.
The rebranding initiative comes at a crucial time as the insurance sector in Ethiopia continues to evolve, and Hibret Insurance aims to strengthen its market position while enhancing its service offerings to meet the needs of its diverse clientele.