Virginia Berto


Name: Virginia Berto

Education: High school Diploma

Company name: BMV Trading Plc (Puroamore Gelato)

Title: Owner

Founded in: September, 2017

What it does: Italian artisan ice cream

HQ: Addis Ababa

Number of employees: 13

Startup Capital: 1 million birr

Current Capital: 4.5 million birr

Reasons for starting the business: The crisis in Europe made me come to Ethiopia

Biggest perk of ownership: Producing the Ice-cream ourselves, without relying on others

Biggest strength: We run the shop as a family

Biggest challenging: Getting a large space with a garden full of greenery

Plan: To expand our shop

First career: Saleswoman in a bags and accessories shop in Italy

Most interested in meeting: No one in particular

Most admired person: All African women

Stress reducer: Group classes in the gym, such as Yoga, Zumba dance

Favorite past time: Walking in a park

Favorite book: The House of the Spirits by Isabel Allende

Favorite destination: All places of seas and forests

Favorite automobile: Jeep