Intercontinental Addis rebrands

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After almost eight years of legal dispute Intercontinental Addis finally gave up and changed its brand name to Inter Luxury Hotel as of last week. Intercontinental Hotels Corporation (IHG) owned by the Crowne Plaza brand was in a legal battle with the local hospitality firm JH Simex, the operator of Intercontinental Addis Hotel.
Last year in June the Federal Supreme Court gave a final decision in favour of the US hotel brands owner IHG. The Supreme Court verdict indicated that the local firm, which has been operating for about 13 years, was also penalized to settle royalty compensation for the US hospitality business operator.

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