DHL unveils its digital road freight platform Saloodo! in Ethiopia


DHL Global Forwarding, the leading international provider of air, ocean and road freight services has launched its digital road freight platform Saloodo! to shippers and transport providers in Ethiopia. This free-to-use service marks the first time an international digital road freight platform is made available in Ethiopia connecting shippers to freight carriers that can meet their road transportation needs.
“Streamlining logistics both in infrastructure and through digital platforms like Saloodo! will bolster local, regional and international integration,” noted Tobias Maier, CEO of Saloodo! Middle East and Africa.
“Although the pandemic has caused significant slowdown in growth in the region, we are optimistic that Saloodo! will help bring logistics aspirations back on track and particularly benefit Ethiopia given its road map to boost logistics infrastructure. It will allow shippers to easily identify trusted freight carriers, help carriers manage fleets and optimise capacity, and provide real-time visibility all around for greater transparency and growth in the market.”
Saloodo! is the first digital logistics platform available in Ethiopia and the region that offers a single, simple and reliable interface for shippers and transport providers to best optimise cost, routes, cargo and transit times. Backed by DHL’s global and regional footprint and expertise, all contractual relationships on the platform are organised via the existing local DHL entity, providing trust and peace of mind to carriers and shippers alike.