Kenya Airways launches Economy Max seat-blocker to address in-flight additional personal space.

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National carrier Kenya Airways (KQ), has unveiled, Economy Max, a product that allows customers to create additional personal space by booking a seat or a row next to them. Economy Max, a first of its kind for an African carrier, will be available for purchase between 48 to 3 hours before departure to all KQ customers purchasing Economy Class tickets globally.
According to a July 2020 IATA Study, travelers are seeking ways to feel more comfortable about flying again. This has led to increased accountability for airlines to ensure passenger confidence.