CBE, Green Agro link up to ease transactions


Commercial Bank of Ethiopia signed an agreement with Green Agro Solution PLC to work together on the financial transaction of ‘Lersha’ an application developed for agriculture.

The agreement is said to be effective in providing agriculture inputs through CBE birr and it will also help them to use other services of the bank explained Yohannes Milion, vice president of CBE, adding that since customers are not obliged to come to branches to make payment rather by Agents could satisfy the customer.

Lersha, is an application developed by green agro solution PLC to work with smallholder farmers. Lersha provides a one-stop digital service to small holder farmers and enables them to access farm inputs, hire mechanization services, and request dynamic agro-climate advice using technology.

The application targets to assist 35,000 small holder farmers in Oromia and Amhara region, with 32 mechanization service providers. To make the operation smooth and support the farmers both in digitalization and banking, Green Agro Solution has prepared 145 Lersha agents and 10 farm service centers.

Currently the application is working at in Arsi, Oromia region at 10 Woredas.

“We designed Lersha Digital Agriculture Platform to support the smallholder farmers to develop their farming in an easier way,” said Abreham Ismael.

Using this agricultural marketplace, farmers can place orders and purchase their products of need. For each product of need, Lersha offers credible and relevant advice regarding the how-to, where to, and much more. Upon purchasing a product from our market place, farmers have the option of having their goods delivered to them. In addition, farmers will also get information Agro-Climate Advisory & Crop Extension. The advisory content is provided or verified by the Ministry of Agriculture.

Lersha aims to solve inadequate advisory services leading to poor agronomic practices and slow reaction towards changes. Through the Lersha Agents and this swift technological access every farmer is set to get this advisory access on time and on point.