The Coca-Cola system, consisting of The Coca-Cola Company and its authorised bottler Coca-Cola Beverages Africa (https://www.CCBAGroup.com), has announced its intention to grow its investment in Kenya by up to $175 million over the next five years, should the business achieve its anticipated growth targets in the country.

Hosting Kenyan President H.E. Dr William Ruto at The Coca-Cola Company’s headquarters in Atlanta, Sunil Gupta, CEO of Coca-Cola Beverages Africa, said, “The Coca-Cola system has been an integral part of Kenya’s landscape for more than 75 years. Today, we are excited to announce our intention to strengthen this legacy through a substantial investment.”

“This investment is aimed at accelerating the Coca-Cola system’s capacity and capability expansion over the next five years. Our decision to invest underscores our belief in the long-term potential of Kenya’s economy,” Gupta said.

Luisa Ortega, President of The Coca-Cola Company’s Africa Operating Unit, emphasized the importance of collaboration with the government to create a stable policy environment. “The Coca-Cola system has been part of communities in Kenya for more than seven decades. We are excited to continue growing our business and supporting communities across Kenya for many years to come,” said Ortega.

The Coca-Cola system has a rich legacy of refreshing Africa and making a difference in the East Africa region, where it is a major employer, directly employing 10,000 people.

The Coca-Cola system also works with over 500,000 Micro, Small and Medium Enterprises across the region, giving the company a direct connection to the experiences shared by many businesses in Kenya and across the East African region.

“Our value chain supports livelihoods for over a million people in distribution, sales and other roles,” said Gupta. “We source close to 8,000 metric tons of mango puree from East African farmers. We believe in the region’s potential and its ability to achieve significant growth through collaboration between public and private sectors. Our business in Kenya is centered on a local approach – we hire locally, produce locally, distribute locally and source locally.”

“We are optimistic and fully committed to Kenya’s future. We foresee great social and economic advancement, and this is why we continue to invest in our Kenyan business as well as community programs that help strengthen Kenya’s prosperity,” Ortega concluded.

Distributed by APO Group on behalf of Coca Cola Beverages Africa.

ISSUED BY:
Wendy Thole-Muir
Group Head of Reputation and Communication
Coca-Cola Beverages Africa
Tel: +27 83 795 8524
Email: WThole-Muir@ccbagroup.com

Clifford Machoka
Senior Director
Public Affairs
Communication&Sustainability
East&Central Africa
Coca-Cola Africa
Tel: +254 734 109 260/1
Email: cmachoka@coca-cola.com

About The Coca‑Cola Company:
The Coca‑Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca‑Cola, Sprite and Fanta. Our water, sports, coffee, and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Our juice, value-added dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Follow us on Instagram (https://apo-opa.co/42DbAWX), Facebook (https://apo-opa.co/4bKvZ0m) and LinkedIn (https://apo-opa.co/4bpOQ03).

About Coca-Cola Beverages Africa:
Coca-Cola Beverages Africa is the 8th largest Coca-Cola bottling partner in the world by revenue, and the largest on the continent. It accounts for over 40% of all Coca-Cola products sold in Africa by volume. With over 18,000 employees in Africa, CCBA services more than 720,000 customers with a host of international and local brands. The group was formed in July 2016 after the successful combination of the southern and east Africa bottling operations of the non-alcoholic ready-to-drink beverages businesses of The Coca-Cola Company, SABMiller plc and Gutsche Family Investments. CCBA shareholders are currently: The Coca-Cola Company 66.5% and Gutsche Family Investments 33.5%. CCBA operates in 15 countries, including its six key markets of South Africa, Kenya, Ethiopia, Uganda, Mozambique, and Namibia, as well as Tanzania, Botswana, Ghana, Zambia, the islands of Comoros and Mayotte, Eswatini, Lesotho and Malawi.

Learn more at  https://www.CCBAGroup.com

Follow us on LinkedIn (https://apo-opa.co/4dfq8AC)

KnowBe4 (www.KnowBe4.com), the provider of the world’s largest security awareness training and simulated phishing platform, today announced the results of its Q1 2024 top-clicked phishing test report. The results include the most common email subjects clicked on in phishing tests, reflecting the persistent use of HR or IT-related business email messages that captivate employees’ interests.

Phishing emails continue to be one of the most common methods for executing cyberattacks on organizations worldwide. KnowBe4’s 2023 Phishing by Industry Benchmarking Report (https://apo-opa.co/4bKOJvO) reveals that nearly one third of users are susceptible to clicking on malicious links or complying with fraudulent requests. As a result, cybercriminals take advantage of this vulnerability and leverage the innovative tools available to them, such as AI, to come up with increasingly sophisticated messages to outsmart users. These bad actors tailor phishing email strategies to appear more legitimate in their requests and trick employees by inciting an emotional response and urgency to click on a malicious link or download an infected attachment.

HR-related phishing attacks take the top spot at 42%, a trend that has persisted for the last three quarters, followed by IT-related phishing emails at 30%. Phishing emails from HR or IT departments that prompt dress code changes, tax and healthcare updates, training notifications and other similar actions are effective in deceiving employees as they can affect a user’s work, evoke an immediate response and can cause a person to react before thinking about the validity of the email.

The KnowBe4 phishing report this quarter also noted more personal phishing email attacks, such as tax, healthcare and ApplePay, that could affect users’ sensitive information. These types of attacks are effective because they cause a person to react to a potentially alarming topic and engage to protect their private information before thinking logically about the credibility of the email.

“KnowBe4’s report shows that cybercriminals are becoming increasingly tactical in exploiting employee trust by using HR-related phishing emails due to their seemingly legitimate source,” said Stu Sjouwerman, CEO of KnowBe4. “Emails coming from an internal department such as HR or IT are especially harmful to organizations since they appear to be coming from a trusted source and can convince employees to engage quickly before confirming their legitimacy, exposing the company to security vulnerabilities. A well-trained workforce is therefore crucial in building a strong security culture and serves as the best defense in safeguarding organizations against preventable cyberattacks.”

To download a copy of the Q1 2024 KnowBe4 Phishing Report infographic, visit here (https://apo-opa.co/3wKE2dJ).

Distributed by APO Group on behalf of KnowBe4.

About KnowBe4:
KnowBe4, the provider of the world’s largest security awareness training and simulated phishing platform, is used by more than 65,000 organizations around the globe. Founded by IT and data security specialist Stu Sjouwerman, KnowBe4 helps organizations address the human element of security by raising awareness about ransomware, CEO fraud and other social engineering tactics through a new-school approach to awareness training on security. The late Kevin Mitnick, who was an internationally recognized cybersecurity specialist and KnowBe4’s Chief Hacking Officer, helped design the KnowBe4 training based on his well-documented social engineering tactics. Organizations rely on KnowBe4 to mobilize their end users as their last line of defense and trust the KnowBe4 platform to strengthen their security culture and reduce human risk.

On May 12, Rabat hosted the women’s final tournament, where the Académie Ben Msik de Rugby emerged victorious. Espérance Ben M’sik secured second place, while the Association Sportive de Rugby Tikiouine claimed third.

The men’s final tournament took place on May 18 and 19 in Taza, with 12 teams vying for the title. The Association Jeunesse de Rugby Marrakech clinched the championship, followed by Mouloudia d’Oujda – Rugby in second place, and the Club Olympique Casablancais in third.

We extend our heartfelt congratulations to all the teams for their outstanding performances and exemplary sportsmanship. The National Rugby Sevens Championship has delivered a thrilling season, and we eagerly anticipate the continued growth and success of these teams in future seasons.

The Royal Moroccan Rugby Federation also encourages all rugby enthusiasts to support their local teams and to join us in celebrating the spirit of sport. Let’s come together to nurture the sport of rugby in Morocco.

Tournament Details:

Women’s Final Tournament

Men’s Final Tournament

Date

May 12, 2024

May 18-19, 2024

Location

Rabat

Taza

Winner

Académie Ben Msik de Rugby

Association Jeunesse de Rugby Marrakech

Second Place

Espérance Ben M’sik

Mouloudia d’Oujda – Rugby

Third Place

Association Sportive de Rugby Tikiouine

Club Olympique Casablancais

Distributed by APO Group on behalf of Fédération Royale Marocaine de Rugby.

Press Contact:
Laila Boudhine 
Communication and International Relations 
@ : lailaadmin@frmr.ma
✆ +212654442320

APO Group (www.APO-opa.com), the leading Pan-African communications consultancy and press release distribution service, is thrilled to announce a new content partnership with APA News (www.APAnews.net). This collaboration aims to expand the reach of African news and stories, particularly in French-speaking countries.

Headquartered in Dakar, Senegal, APA News (African Press Agency) is one of the most established press agencies, consistently providing quality news and information across the African continent.

“We are delighted to welcome APA News as our new Media Partner” said Nicolas Pompigne-Mognard, Founder and Chairman of APO Group. “Through this collaboration, we aim to reach a wider audience and ensure the dissemination of high-quality news content to those seeking to better understand Africa.”

The collaboration between APO Group and APA News is aligned with both organizations’ shared vision to highlight positive developments in Africa and contribute to changing the narrative about the Continent.

“This partnership expands the horizons of our readers by offering them access to a wider range of high-quality news from various sources across Africa,” emphasized Abdou Cissé, Editorial Coordinator of APA News.

In addition to its presence on the APA News website, content distributed by APO Group is guaranteed to be featured on more than 300 African news websites and international platforms such as Bloomberg Terminal, Thomson Reuters Eikon, Lexis Nexis, and Factiva.

Distributed by APO Group on behalf of APA News.

To become an APO Group content partner, please contact:
Muriel Tekou: muriel.tekou@apo-opa.com

About APO Group: 
Founded in 2007, APO Group (https://APO-opa.com/) is the leading pan-African communications consultancy and press release distribution service. We assist private and public organizations in sharpening their reputation and increasing brand equity in target countries across Africa. Our role is to leverage media power and build bespoke strategies that enable organizations to produce a real, measurable impact in Africa and beyond. 
Among our prestigious clients: Facebook, Dangote Group, Nestle, GE, NBA, Canon, Coca-Cola, DHL, Marriott Group, Ecobank, Siemens, Standard Chartered, Orange, Jack Ma Foundation, African Development Bank, World Health Organization, Islamic Development Bank, Liquid Telecom, Rotary International, Kaspersky, Greenpeace.
Headquarters: Lausanne, Switzerland | Offices in Senegal, Dubai and Hong Kong 
For further information, please visit our website: https://www.APO-opa.com 

About APA News: 
APA News is a prominent news agency headquartered in Dakar, Senegal. With a network of correspondents across the continent, APA News provides real-time, accurate, and impartial news coverage in French and English, on a wide range of topics, including politics, economy, business, sports, culture, environment and more.
The agency is committed to keeping its audience informed about the latest events and developments across Africa.
Headquarters: AYA Residence 3rd floor A24, MZ81X96 Street Dakar, Senegal
For more information, please visit the website: https://APAnews.net/homepage/