Tuesday, October 7, 2025
Home Blog Page 2166

Make it happen 4

0

Job performance is the product of three varying factors: individual attributes, work effort and organizational support. If any of these factors amounts to zero, the equation will be zero and hence no performance to speak of may be expected. If the worker does not have what it takes (individual attributes), (s)he cannot be expected to do the job. If (s)he is not motivated and does not make any effort, there will be no results either. The past few weeks we looked at these two factors and came to the following conclusions:
Individual attributes must match task requirements to facilitate job performance.
Contrary to what many people believe, there are very few differences between men and women that would affect job performance.
Older people are no more likely to be unproductive than younger people.
Understanding personalities helps the manager predict what somebody can do and what that somebody will do.
Management not being aware of personal attributes of workers will lead to using blanket management instruments, not necessarily the most effective.
Even if the employee fits the task requirements as closely as possible, it does not necessarily mean that performance will be high. The willingness to put in the best ultimately rests with the individual worker.
Today we will look at the last factor which influences job performance: organizational support. In other words: what can the organization or company do to get the best out of its employees? Even a person, who matches the job requirements and is highly motivated to work hard, may not be a good performer because of insufficient support in the workplace. Such inadequacies are referred to as situational constraints and include:
Lack of time and short deadlines, resulting in rushing a job.
Inadequate budgets.
Inadequate tools, equipment, or supplies.
Unclear instructions and job-related information.
Unfair levels of expected performance.
Lack of job-related authority.
Lack of required services and help from others.
Inflexibility of procedures.
All these problems share a common theme and force the manager to find an answer to the following question: “How well is the motivated and capable worker supported in trying to perform assigned tasks?” Managers must ensure that organizational support for performance exists in their areas of supervisory responsibility. The manager’s job therefore is to create a work environment that responds positively to individuals needs. Poor performance, undesirable behaviour and decreased job satisfaction can be partially explained in terms of needs that are not met on the job. In other words, managers must understand how individuals differ in what they need from their work and know what can be offered to individuals in response to their needs, or in other words to motivate them.
Whether or not a work setting provides motivation depends on the availability of rewards. When the worker experiences rewards for work performance, motivation will be directly and positively affected. Rewards may be extrinsic or intrinsic. Extrinsic rewards are given to the worker by somebody else in the organization, for example pay. Intrinsic rewards are received by the worker directly as a result of task performance. They do not require the participation of another person. A feeling of achievement after accomplishing a particularly challenging task is an example of an intrinsic reward. The distinction between extrinsic and intrinsic rewards is important because each type of reward demands separate attention from a manager seeking to use rewards to increase motivation.
How can this knowledge then help us practically while managing a company or an organization in Ethiopia? Types of rewards that motivate workers in Ethiopia may not be the same as for workers in other countries and cultures. In fact, they are likely to be quite different. It requires insights and knowledge of the local culture and the worker’s individual needs that will help the manager find the kind of rewards that will positively affect the motivation to work. Examples include pay, benefits, education, training, transport, leave, etc. In the Netherlands for example, it doesn’t really matter what means of transport one uses to get to work. In fact, you are likely to meet your boss on the same bus or train or on the bicycle for that matter. In contrast, being allowed to use a company car for home-work transport is highly valued here. Paternity leave is provided to young fathers in some countries and many organizations to enable them to provide support at home. Here, this kind of leave may not be that effective as a result of the different support mechanisms and gender roles that exist in Ethiopia.
The situation becomes even more complicated in international companies and organizations, which employ both Ethiopian and expatriate staff. A reward from the perspective of the expatriate worker may be a punishment for the Ethiopian. The manager’s challenge is finding out what the common and individual needs are, and which kind of rewards will motivate and which not. Including staff is therefore helpful in developing the right policies.

Ton Haverkort

Ethiopia artists to set the stage alight in Jamaica

Organized by Abyssinia and Negus Entertainment, the Royal Music Fest is getting underway for a sizzling experience in Montego Bay, Jamaica, on May 26 to 29.
At the international music festival, Reggae musicians from Jamaica including; Jess Royal, Sizzla Kolonji, Jeson Panton, Mickey General, and local artists including Lij Michael, Dawit Tsige, Kasmasse, Yohanna, Nina Girma, and Yared Negu are said to be notable performers.

(Photo: Anteneh Aklilu)

As the organizers announced, the Royal fest is founded by both local and international veteran and young popular artists with more than 15 years of experience aimed to organize international and local events and become the largest traveling music. “Royal fest has completed its preparation to entertain thousands of audience by organizing bright festivals around the world and to promote Ethiopia to the other world,” said the organizers.
A pre party for the fest hosted in Montego Bay will be held on Monday, January 21, 2023, from 10:00 a.m. to 11:00 p.m with Fana Park playing host to the second annual Kuru Fest, which will feature sets from at least six DJs. Grammy-nominated Jesse Royal, Jason Panton, Lij Michael, and numerous other Ethiopian talents will perform at the event.

Making Coffee a Global Brand

0

In a globalized world with more competitors vying for shelf space across the globe, consumers are overloaded with information and continue to place increasing importance on brands. In all types of daily decisions – not just purchasing – the average person relies on heuristics that minimize the amount of information required to reach a conclusion and minimize uncertainty. One of the signals that consumers use is the origin of a brand.
Every country is a brand. Some places do a better job at branding themselves to the world than others.Each of us have certain attributes/perceptions that come to mind when we think of different countries: France is “perfumes”, Italy is “fashion and design”, Sweden is “simple and functional design”, Germany is “great engineering”, India is “spices”, Argentina is “tango”, Switzerland is “watches”, China is “low cost manufacturing” what if, if “Coffee’’ is for Ethiopia.This is known as “place branding”. Many brands “borrow” these common perceptions and transform them into differentiating elements that help them compete locally and internationally.
Ethiopia Coffee and Tea Authority should start working on coffee as a global brand of our country because Ethiopia is the original home of the coffee (Arabica) plant. The south-western highlands where they first blossomed, gave its name to coffee. The formal cultivation and use of coffee as a beverage began early in the
9th century. Prior to that, coffees trees grew wild in the forests of south-western highlands and may in the region were familiar with the berries and the drink.
What is Branding?
Branding is the process of creating a name, design or symbol that identifies and differentiates a company from its competitors. A good brand reflects the benefits of a product or service and builds recognition and loyalty in customers. However, branding is an expensive process and is difficult to undo if the company’s direction change. Madison Garcia (2018)
Creating a global brand for Ethiopian Coffee presence in one or more international markets isn’t cheap or easy. But it is worthwhile for the country, provided you understand the reasons why. Here we spell out what a global brand is. A global brand is one that has a consistent identity with consumers across the world. It can be the use of a name, term, sign, design or combination thereof intended to identify one seller and differentiate it from competitors.
Few Reasons Why Coffee representsthe Country Brand
In the 21st century all world integrated in strong market linkage. Especially in this globalization season most countries tries to promote and sell their unique products as a brand of their own country brand. If a country didn’t build its own brand for a unique product it allows others to talk negatively.
In this globalization season, many countries promote their brand to be competitive in the global market and win the opportunity. All governmental organization, private sector and civil society work collaboratively to identify one unique product/service to represent their country and build brand to get acceptance throughout the world. They build a system with all stakeholders to evaluate the branding process and its achievement. As brand professional argues “It is very common yet wrong Using different brand for a country’s product/ service because Customers couldn’t identify the product easily.” For instance, tourism might be the brand of the sector but it cannot be the brand of the country because it will not be effective. You can take Egypt as an example, when
Egypt promote its tourist attraction it include the national and traditional dishes but this situation create discomfort among its tourists and they are complaining about it. As reports says it is advisable for countries to identify relatively best product to represent the country as a brand; regarding this our country Ethiopia must choose one icon product or service among coffee, Teff or athletics etc. We have to work on this area and start applying the branding system to be strong competitor in the world.
The writer of this article believes that due to a number of reasons coffee must be the icon brand of Ethiopia. Some of the reasons are listed below
Ethiopia is the origin land of Coffee
The word “Coffee” in English word and “Bunna” the Amharic word is easy to catch and pronounce.
2.25 billion cup of coffee is drunk throughout the world daily.
100 billion dollar business transaction has made on coffee next to petroleum.
Coffee is known as energizer drink it cannot be substitute by other crops or product. When we compare coffee with other crops its price fluctuation rate is very rare.
According to a report from the total population 18 years and above of the American people 50% of theme drinks coffee in daily basis.
In addition to this china is a rapidly growing country, if we can take at least 10% of Chinese who drink coffee daily, it will create new market opportunity. To support this we have to give free coffee for Chinese who live in Ethiopia.
To make strong we have to create different coffee day, held workshop and present coffee in international meeting. It helps to promote coffee. We can use famous athletes and celebrities to promote Ethiopian coffee and build our brand.
The product/ service that represent the country as a brand must be known and utilized by the over the world otherwise it will not be effective. When we see the Ethiopia case coffee is known all over the world so there so not any product to compare coffee. It is reported thought international media that Ethiopians coffee has unique test and aroma and also researchers proved that Ethiopian coffee is also good to our health.
Major Benefits of a Strong Brand
There are endless benefits of building and maintaining a strong brand. Here are five of the major benefits you can expect to see when you have a strong brand.
Customer recognition. As it is known in the world Ethiopian coffee has its unique test and aroma. If we globally buildEthiopian coffee brand, it will be easy to build customer recognition. This means when a customer is shopping for coffee,they recognize your organic product in the running. Consumers are far more likely to choose a brand that they recognize over something unfamiliar, even if they don’t know a great deal about your product at the time.
Competitive edge in market. Your brand is what differentiates you in the marketplace. When customers recognize and back your brand, it helps lend a competitive edge to your product. The more recognition you receive and the more you build your brand, the more you will find that your brand elevates and is competitive with other well-known brands.
Easy introduction of new test of Ethiopian coffee. When you already have a strong brand and loyal customers, it is often easier and less expensive to introduce new products or test them out before you further invest in them. For instance, Ethiopia has organic coffee that grows in different part of Ethiopia example, “Sidamo Coffee”, “Harer Coffee”, “YirgaChefe Coffee” or “ Jimma Coffee”. If you have a loyal brand following, your customers will often be interested in your new products and even anticipate them being released.
Customer loyalty and shared values. The recognition and elevation that a strong brand builds upon all lend to greater customer loyalty. Customers are attracted to brands that they share values with. When you build a strong brand, you need to convey these values to build an emotional connection with customers. Brand loyalty often lasts a lifetime and even transfers to future generations.
Enhanced credibility and ease of purchase. Having a strong, well-known brand enhances your credibility with customers, your industry, and the marketplace as a whole. As you build your credibility, you also build recognition, loyalty, and competitiveness. Everything goes hand-in-hand, and you’ll find that your credibility has a direct connection to customers ease of purchase. We want to buy from companies we like, know, and trust. If you’re brand is credible, you’re far more likely to get the sale.
Economic Benefits of Creating a strong Brand
According to Bill Chiavravalle (2015) Great brands create consumer trust and emotional attachments. As a result, they foster relationships between consumers and products that lead to the following valuable benefits:
Premium pricing: Consumers pay more for branded items that they believe have higher value and lower risk than lesser-known alternatives.
Lower cost of sales: Consumers of valued brands make repeat and frequent purchases. As a result, customer-acquisition costs are amortized over a long-term client relationship.
Lower cost of promotion: Consumers of valued brands become ambassadors who spread positive word-of-mouth at no cost to the brand.
Higher market share: Valued brands acquire loyal customers who recruit more customers to the brand, increasing the brand’s share of market while reducing customer-development costs and building immunity to competitive attacks.
Public Relation tools to Promote the Ethiopia Coffee Quality
Generally, it is very important to use the following public Relation tools to promote the Ethiopia coffee quality.
Let famous people and athletes promote coffee on the international Medias.
Use local and international Media’s reports and monitor the message and invite the reporters to come in Ethiopia and visit the coffee production process.
Organize huge events and exhibition and promote Ethiopia coffee
Engage all governmental leaders and ambassadors to create global market linkage.
Advertise on less expensive international media.
Promote Ethiopian coffee in local governmental and private media, ministers’ office, tourism organization, investment commission and the Ethiopian tea and coffee development and marketing website, social media etc.
Work with an organization that works hard on the benefit of coffee producers, like Oxfam.
Work with international public relation institute to promote coffee in highly technology and professionalism.
It is better to participate all stakeholders and discussed on the country brand research and come to a common understanding. It is also very important to establish a committee working on the country branding.
According to Wally Alina, there are seven steps for a country branding promotion.
Participate governmental body, industry representatives, artistes, educators and media representative to create branding program.
Conduct research on how local and foreign citizen perceive Ethiopian coffee.
Discuss and compare the result with highly influential people by analysis the strength and weakness of the country.
Participate professionals and brand counselors to create a central brand establishment strategy this main central strategy must be strong and easy to catch to identify the county good will/image.
Identify different technique to promote the branding strategy and our logo.
The content of the massage that is going to be promoted should be interesting and attractive to catch customers’ attention and it must be build from different sectors like tourism, investment attraction and export…
Established lazing program to link with the branding team.

The writer can be reached via sintayehuGirma76@gmail.com

The “Servicification” of Manufacturing

Services inputs, like engineering, design, banking, software and logistics, play an increasingly important role in global manufacturing as a direct contributor to the value-added incorporated in manufacturing products. Cross-border trade in services has been traditionally defined as services provided internationally. The different forms of supply envisaged in the WTO General Agreement on Trade in Services (GATS) and adopted widely as part of hundreds of bilateral free trade agreements (FTAs) are referred to as modes: Mode 1- cross-border services trade such as online transactions; Mode 2 – customers purchase services while abroad such as tourism; Mode 3 – a services company sets up a commercial presence abroad; Mode 4 – a worker crosses the border temporarily to provide a service
In recent years however, policy makers and academics alike have recognised that there are other forms of services supply that are becoming increasingly important in international trade but are not covered by the four traditional modes of supply. These are the services inputs that make up a part of manufactured goods and the growing importance of these services inputs has been referred to as the “servicification” of manufacturing. When services inputs are incorporated and traded internationally as part of an exported good, such services exports are not covered by the GATS four traditional modes mentioned above. In line with the existing GATS terminology, this new mode of supply has been labelled mode 5 services.
As indicated in a many research studies, mode 5 services have become an important feature of manufacturing exports and are bound to grow in importance in the future. Mode 5 services can be simply defined as the services content embodied in goods exports. Typical mode 5 services include, inter alia, design, engineering and software that are incorporated and traded as part of manufactured products.
Spurred by global supply chains and technological progress, the role of mode 5 services inputs as part of manufacturing exports has increased considerably in recent years, notably for a number of industrial sectors such as motor vehicles, electronics, but also many other more traditional sectors, such as processed food and textiles. The WTO database shows that between 1995 and 2009, for instance, the share of embedded services as a percentage of total manufactured exports has witnessed double digit growth, with a diverse set of countries such as Finland, United States, Turkey, Poland, and China witnessing the largest increases in their share of embedded services. For a large majority of countries, the share of embedded services represents around one third of the total value of their manufactured exports, with many OECD countries such as France, Germany, Belgium, Italy, and Spain having among the highest shares of embedded services in their manufactured exports in 2019.
Several authors have suggested that service inputs affect firms’ export capabilities positively and that buying-in more services is linked to higher firm-level export intensity as well as to total factor productivity growth, especially in the high-skilled intensive industries. Conceptually, the coverage of mode 5 services as used and further modelled in this paper reflects production services which are an inseparable part of the production process of a manufacturing good, before the good enters the importing country. Consequently, mode 5 represents a subset of servicification rather than servicification as a whole.
As an example, in order to produce a car there is a need for engineering, consulting and design services as well as electricity and logistics services in order to operate the car factory and to purchase necessary inputs. These are the services which form part of the value of the good before it is exported. Another simple rule of thumb to think about mode 5 services is through the lens of the GATT rules that are currently applicable to embedded services in merchandise trade: if the value-added of a service element is included in the value of a product that would be subject to customs duties, then that service can be considered a mode 5 service.
All countries and all sectors would have the potential to benefit from liberalisation of mode 5 services in an international agreement. Mode 5 services represent not only a growing share of global trade in goods but also an important economic activity that support tens of millions of jobs worldwide. For instance, the European Union in 2016 estimated that over 8 million jobs in Europe which is 1 out of 4 jobs supported by trade, are actually mode 5 services jobs.
Several mode 5 services such as product design, Research and Development (R&D), engineering and IT services, are high-value added and intrinsically linked to technology. Their importance for securing a competitive advantage in manufacturing trade and especially in the context of global production networks is indisputable not just for advanced manufacturing but also for more traditional sectors, including primary sectors like agriculture or mining and processed food.
The importance of mode 5 services is paramount in the automotive sector. The car industry has been at the forefront of the global supply chain revolution, and this was noticed by policy makers early on. One clear illustration is offered by Robert Reich, a former United States Labour Secretary, with his Pontiac example. Robert Reich stated that when an American buys a Pontiac Le Mans from General Motors, for example, he or she engages unwittingly in an international transaction. Of the $20,000 paid to GM, about $6,000 goes to South Korea for routine labor and assembly operations, $3,500 to Japan for advanced components which includes engines, transaxles, and electronics, $1,500 to Germany for styling and design engineering, $8,000 to Taiwan, Singapore and Japan for small components, $500 to Britain for advertising and marketing services and about $100 to Ireland and Barbados for data processing.
CBS reported that the Chevy Volt model, another GM brand, was dubbed one of the most software- intensive manufactured products on earth, with 10 million lines of software codes and the value of its software and electronic components amounting to around 40% of the total value of the car, compared to some 5% in 1980s. Everything from the Volt’s usage of the electric battery to engine controls, power train and motion sensors, plus plenty of other features, all depended on software. Nowadays, just a few years later, Volt is part of a long history of automotive progress.
Today the headlines are made by Tesla, a newcomer in the automotive industry, which has recently surpassed Ford and GM to become the most valuable United States automaker despite having a tiny market share in the US market compared to its competitors. Bloomberg reported in December 2016 that industry analysts claim that one of the secrets for Tesla’s ascent lies in the value of its software and the synergies the company builds between traditional automotive engineering and the new embedded software-driven technological developments. Wall Street and business analysts alike believe the software of this Silicon Valley company will give it an upper hand against traditional companies. Software will have an even more critical role if, or rather when self-driving cars become a reality.
But mode 5 services do not make headlines just in the automotive industry. Take Caterpillar and the Internet of Things (IoT), for instance. In the case of Caterpillar, it is actually the internet of big, yellow things. Running earth-moving machines in remote, harsh environments is costly if such equipment breaks down often and in unpredictable ways, making the repair process long and difficult. Financial Times, in 2016 reported that by introducing remote sensors and Internet of Things technology in its machines and by applying predictive software analytics, Caterpillar has managed to reduce the typical cost of 900 hours of downtime and $650,000 in repair costs to less than 24 hours and only $12,000.