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Todd Ashton, Vice President and Head of Ericsson South and East Africa discusses Ericsson’s legacy and plans for Ethiopia

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Q. How long has Ericsson been operating in Africa and Ethiopia?
We have been present in Africa for more than 120 years, with our first entry onto the continent in Ethiopia in 1894 followed quickly by the first fixed-line exchanges installed in South Africa and Kenya in 1896. As a company that remained invested in Africa for generations, we have seen the growth in fixed-line communications, early mobile communication, GSM, 3G and 4G.

Ericsson has done business in Ethiopia for a long time and our next big breakthrough occurred during the 1950s when Ericsson started to supply 500-point switching systems. Ethiopia ordered its first crossbar switching exchange in 1961, and Ericsson continued to supply equipment for the large-scale installation of automatic exchanges.

Five years later a relatively large exchange with 10,000 subscriber lines went into service in Addis Ababa, the capital city. Ericsson opened a technical office in Addis Ababa in the following year. Ericsson established a representative office in Ethiopia in 1997, in conjunction with the installation of a 280,000-line AXE system. This was part of a major project partly financed by SIDA, the Swedish International Development Authority.

In 2014,  we signed a framework agreement on 2G/3G mobile communication equipment and related services – such as design, planning, deployment, tuning, and optimization – with Ethio Telecom and continue to support our customer and the people of Ethiopia in the development of mobile broadband.

Q. What opportunities and challenges does the ICT sector present for Ethiopia?

Bridging the digital divide in Ethiopia can be achieved by investing and developing internet access at mobile broadband speeds for consumers in remote areas. Beyond the coverage-related challenges, rural communities face penetration-related challenges. Closing or reducing the digital divide requires both coverage and penetration-related initiatives – especially in a world where demand has changed because of the pandemic.

Ethiopia has come a long way in its digitisation journey – from mobile telephony to broadband, and from connecting to digitising key economic sectors, jobs, education, healthcare, government and society in general.

The development of ICT infrastructure is an integral part of Ethiopia’s growing economy and has proved to be an essential driver of an inclusive information society that integrates digitization in all critical aspects of life, such as education, transport, health, energy and many more.

According to our Ericsson Mobility Report, by 2025, in Sub-Saharan Africa mobile broadband subscriptions will increase to reach around 70 percent of mobile subscriptions, with increased 4G coverage and uptake being the main engine. Driving factors behind this shift include a young and growing population and availability of lower priced smart and feature phones.

Q. What is Ericsson’s promise to Africa and Ethiopia?

 Tackling the digital divide, continuing to build a robust ICT infrastructure, promoting sustainability, innovation, education and entrepreneurship will be critical for maximizing the role of technology in boosting resilience and inclusive growth in Africa. By achieving that, Africa will experience a paradigm shift on all levels with new game-changers such as e-health, e-government and e-education; the African society will accelerate into a much economically advanced nation. However, collaboration between the different stakeholders in the ecosystem becomes even more important than ever to achieve this vision.

Our promise and commitment towards Africa and Ethiopia are to always support a world where digitalization is transforming the eco-system; enabling sustainable growth, economic development and opening up opportunities for all.

To accelerate our promise to Ethiopia and achieve a true impact, we are looking forward to supporting our customers in their quest, bringing our latest innovations, leveraging our global and African skill and scale to the benefit of Ethiopia’s digital development.

#AfricaInMotion

 

Ericsson and UNICEF launch global partnership to map school internet connectivity

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Three-year initiative to identify connectivity gaps in 35 countries is a critical first step in connecting every school to the internet.

Ericsson (NASDAQ: ERIC) and UNICEF announced today a global partnership to help map school connectivity in 35 countries by the end of 2023. Mapping the internet connectivity landscape for schools and their surrounding communities is a critical first step towards providing every child with access to digital learning opportunities.

This joint effort is part of the Giga initiative. Launched last year and led by UNICEF and the International Telecommunication Union (ITU), Giga aims to connect every school to the internet. Ericsson is the first private sector partner to make a multimillion-dollar commitment to the initiative and does so as a Global UNICEF Partner for School Connectivity Mapping.

According to the ITU, 360 million young people currently do not have access to the internet. This results in exclusion, fewer resources to learn, and limited opportunities for the most vulnerable children and youth to fulfill their potential. Improved connectivity will increase access to information, opportunity, and choice, enabling generations of school children to take part in shaping their own futures.

“The deepening digital divide is one of the many inequalities that the COVID-19 pandemic has underscored,” said Charlotte Petri Gornitzka, Deputy Executive Director, Partnerships, UNICEF. “School closures, coupled with limited or non-existent opportunities for remote learning, have upended children’s education worldwide. Our partnership with Ericsson will bring us closer to giving every child and young person access to digital learning opportunities.”

In addition to funding, Ericsson will commit resources for data engineering and data science capacity to accelerate school connectivity mapping. Specifically, Ericsson will assist with the collection, validation, analysis, monitoring and visual representation of real-time school connectivity data. The data generated through the mapping will enable governments and the private sector to design and deploy digital solutions that enable learning for children and young people. Ericsson will also engage its extensive customer base to further advance the goals of the Giga initiative.

“Ericsson is uniquely positioned to be a key partner in helping address this important issue due to our technology expertise, global scale, decades of experience in public/private partnerships, and proven results connecting students and educators,” said Heather Johnson, Vice President of Sustainability and Corporate Responsibility, Ericsson. “Working together with partners, like UNICEF and the ITU, amplifies the potential impact of school connectivity and is a concrete first step in helping bridge the digital divide globally.”

“ITU brings a history of technology policy advocacy and regulatory expertise to the vital mission of connecting every school in the world,” said Doreen Bogdan-Martin, Director, ITU Telecommunication Development Bureau. “We are thrilled that Ericsson will join Giga and help build the mapping tools necessary to make connecting every school a reality.”

The UNICEF-Ericsson partnership also contributes to the Generation Unlimited Global Breakthrough on Digital Connectivity that aims to give young people digital skills so they can fully and meaningfully participate in the digital economy. Generation Unlimited is a global multi-sector partnership to meet the urgent need for expanded education, training and employment opportunities for young people. Additionally, the partnership supports UNICEF’s recent COVID-19 Agenda for Action in which the organization called for global action to keep children learning, thereby requiring the prioritization of internet connectivity in rural and remote areas.

Follow our progress and see current school mapping efforts at www.projectconnect.world. Or, for more information on this important initiative and how to get involved, please visit www.gigaconnect.org.

 

Ethiopian Loza named Maltese League Player of the Year

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All time Ethiopian Women football greatest player Loza Aberra won Malta’s most prestigious Women Player of The Year award on Wednesday.
Arguably the most decorated Ethiopian Women player who boasts four local women’s league championship title, three time top scorer of a year and once Best Player of the Year award winner Loza Aberra crowned Women Best Player of 2020 in her very first season in Maltese League.
The first Ethiopian women footballer to sign a professional foreign deal, the 22 year-old striker turned an overnight Maltese Football starlet leading the Maltese giant Birkirkara to Women’s League championship scoring 30 goals in just fourteen matches. An average of 2.11 goals in every match she even once performed a miracle bagging seven goals in her team’s 17-0 demolition of Hibernians to record their biggest victory ever in the Malese Women’s League.
It was a rapid rise from Women’s League football to international arena for the young dreamer from South of Ethiopia Durame town. Two seasons with her first team Hawasa Ketema followed by a giant leap to strong side Dedebit where she won three championship titles in four seasons, Losa travelled to Turkey then to Sweden for trial matches before returning home to help Adama Ketema lift the championship title for the first time.
Six and a half seasons and more than 200 goals in her name at club level and another 25 goals to the national team “Lucy”, Loza reached Malta to perform a miracle at Birkirkara.
“A move to England would be a dream come true. I recently started to follow the Women’s Super League closely. I am shaping myself to the standard of the league and I believe I can perform well there” Loza who idolized five times world Women Player of the Year Brazilian Marta told reporters.

“I believe I can beat Eluid Kipchoge” Kenenisa on World Marathon Record

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Ethiopia’s three-time Olympic and five-time world champion Kenenisa Bekele is one of the African continent’s finest athletes but he still wants to seal his golden legacy by becoming the fastest marathon runner of all time. The much anticipated race takes place in St James Park on October 4th.
He holds world records in the 5,000 and 10,000 meters and came within a whisker of posting another one last September at the Berlin marathon in one of the sport’s greatest comebacks.
In a gutsy race, Bekele came from behind to win but fell two seconds short of his rival Kenyan Eliud Kipchoge’s world record of two hours, one minute and 39 seconds.
“I still can do this (world record). I don’t give up. It is encouraging for the future,” Bekele said at the time.
The mouth-watering prospect of another crack at the world mark could have come last April at the London marathon, where he would have competed against Kipchoge.
However, that race fell victim to the novel coronavirus pandemic and has been rescheduled to Oct. 4. It is far from certain if it will take place, in what form and whether the two superstars will be on the start line if it does.
The 38-year old Bekele is one of the most dominant distance runners in the sport. He boasts three Olympic and five world championship golds over 10,000 and 5,000 meters not to mention a stunning 11 cross-country world championship golds.
His switch to road races in 2014 began with a bang as he won in Paris on his marathon debut, breaking the course record.
But he was then hit by injuries and it seemed like his best days were over before his marathon success in Berlin last year.
The second of six children, Bekele was born in Bekoji, in the central Ethiopian province of Arsi Province, a part of the country famous for producing great runners.
However, his life has not been without tragedy.
In 2005, while running with his 18-year-old fiancée Alem Techale on the outskirts of Ethiopia’s capital Addis Ababa, she fell ill and died soon after. “It’s a loss that will always stay with me,” Bekele told Reuters that year.
Two years later, he married Ethiopian actress Danawit Gebregziabher and they have three children.
While the coronavirus pandemic blocked the race that may have settled the debate over who is the best between him and Kipchoge, fans still hope to discover who will come out on top.
Bekele believes he can beat his great rival.
“He (Kipchoge) is human. If someone is well prepared and strong enough, why not? It’s a race,” he told the Olympic channel.