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1st Ethiopian Film Delegation Heads to the European Film Market

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Ethiopia’s first official export mission under the banner of Ethiopia Creates is going to the European Film Market (EFM) and Berlin International Film Festival between February 20 to 28 2020. The directors attending to present their films are Abraham Gezahagne, Beza Hailu Lemma, Hiwot Admasu Getaneh, and Moges Tafesse and as well as producers Mehret Mandefro and Tamara Mariam Dawit.
The delegation will also be joined in Berlin by staff from the distribution company habeshaview and
Biniyam Tsegaye, Director of Tourism Destination Development at Tourism Ethiopia.
“Tourism Ethiopia is supporting this delegation as part of our effort to make Ethiopia a go-to film destination in Africa. Our participation aims to support the growth of film and tv projects between Ethiopia and other countries through increased collaboration on production and setting up co-production treaties,” said Biniyam Tsegaye, Tourism Ethiopia
Over 10,000 representatives of the international film industry will be doing business at EFM. The Ethiopian delegation will be based at the Africa Hub, a section of the EFM that focuses on the trade and promotion of African film content. The Ethiopian mission is focused on activities designed to generate international sales, financing, project development and co-production opportunities for the Ethiopian film industry. Selected filmmakers all have film/tv projects which are export-ready and will be meeting with sales agents, distributors, film festivals, funding agencies, and producers.
“I am proud to represent Ethiopia as part of our delegation to the European Film Market. This is an important opportunity for Ethiopian films to be recognized globally. For filmmakers like me who have had success in Ethiopia, this program is key to helping me access the global film market,” said filmmaker, Abraham Gezahagne
“I have previously attended Berlinale as part of the Berlinale Talents program, and it has been a wish of mine to show a film at the festival. Attending in 2020 to screen A Fool God with so many other Ethiopians coming together as a team is a dream come true. Ethiopia has such great potential to produce films that can be successful internationally and this trip is the beginning of something priceless for our industry,” said filmmaker, Hiwot Admasu Getaneh
The export mission is made possible through the support of Tourism Ethiopia, habeshaview, IEFTA, Goethe Institute, Gobez Media and Area 51 Films. The mission has been organized by Ethiopia Creates a national public-private partnership to develop and promote the creative industry to international markets and showcase Ethiopian creative talent.

The economic consequences of the Coronavirus

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The Chinese government’s measures to tackle the coronavirus epidemic are handicapping the country’s economy and disrupting supply chains and tourism across Asia. Sharing information with the public may be more effective in containing the outbreak than draconian restrictions on freedom of movement – and less economically damaging.

BY Akira Kawamoto

Since a new type of coronavirus was reported in Wuhan, China, last December, the number of people infected worldwide has soared to over 44,000, and the death toll now exceeds 1,100. The virus is spreading across Asia – including to Japan, South Korea, Singapore, Thailand, Vietnam, and Malaysia – and also to countries in Europe and North America, although only one death has been reported outside China so far.
It remains to be seen how lethal this new virus ultimately will be. At the moment, it is certainly less severe than the 2002-03 SARS (severe acute respiratory syndrome) epidemic, caused by a different coronavirus. The new bug has killed more people, but SARS was deadlier, killing almost 10% of the 8,096 people worldwide known to have been infected.
Nonetheless, on January 23, Chinese President Xi Jinping’s government announced a lockdown of Wuhan, a city of 11 million people. Since then, the number of Chinese cities under quarantine has risen to 16, and more may follow.
The quarantines and other compulsory measures aimed at containing the disease are severely handicapping the Chinese economy, with knock-on effects elsewhere in Asia. Wuhan, for example, is the capital of Hubei Province, one of China’s industrial centers. Leading Japanese carmakers Honda and Nissan have factories there, as do several of their European rivals. Producers of car parts, electronic components, and industrial equipment also have important manufacturing facilities in the region. Many of these factories have had to halt production, because their employees have been unable to return after the Chinese New Year holiday.
These shutdowns constitute a major shock to global companies’ supply chains across Asia. Based on the value of its exports to mainland China and Hong Kong relative to GDP, Taiwan is likely to be the hardest hit, followed by Vietnam, Malaysia, and South Korea. Regional employers face a further supply shock because many Chinese working in Japan or other Asian countries will not or cannot return from China. Furthermore, the coronavirus outbreak will disrupt exports of Chinese products to Japan, in particular processed food and clothing. All these factors will cause supply shortages and thus dampen economic growth among China’s trade partners.
The coronavirus also will cause a large demand shock, not least because Chinese travelers have been a great boon to many countries’ tourism sectors. Chinese tourist numbers are now falling sharply as China bars its citizens from group tours abroad, and many countries refuse or restrict the entry of Chinese. Judging by the size of Chinese visitors’ expenditures relative to GDP, popular destinations such as Thailand, Vietnam, and Singapore will take the hardest hit. Japan will be especially concerned should the outbreak persist, because the Summer Olympic Games are scheduled to start in Tokyo on July 24.
But even if the virus is a long way from reaching its peak, China can mitigate the negative aggregate-demand shock with stimulus measures such as the one announced by the People’s Bank of China on February 2. Other governments and central banks in the region can take similar steps if necessary. Companies can substitute disrupted supply chains with alternative sources of inputs, and consumption may shift further online. Some of these changes may turn out to be permanent.
Although it is not clear how quickly an effective coronavirus vaccine can be developed, the duration of the current crisis will depend on two main factors. The first is whether and when the Chinese authorities can bring the situation under control. With the death toll still mounting, it is hard to tell, but if the government quarantines more cities, then the economic downturn will certainly steepen.
The second question is whether other countries can contain the virus’s spread. Some Japanese medical experts say that a substantial number of Japanese must already be infected, given that people arrived freely in the country from China for a month after the outbreak began. Unlike in China, however, the virus has caused no deaths in Japan so far, which raises questions about to the nature of the disease and how best to prevent and treat it. In order to determine the best public-health response as quickly as possible, China and other affected countries should share their current experiences immediately.
In fact, medical experts recommend shifting preventive resources from countries’ borders to the interior, by giving people easy access to self-inspection kits. Those who are infected should then be ordered to stay home and avoid contact with others.
As in the case of influenza, sharing information with the public may be much more effective in minimizing the spread of the coronavirus than draconian restrictions on freedom of movement, which are very costly to humans’ physical and psychological health, as well as to the economy. Other governments currently considering national responses to the new virus should bear this in mind. And the Chinese authorities should consider reviewing their approach to future outbreaks.

Akira Kawamoto, a former deputy director general in Japan’s Ministry of Economy, Trade, and Industry and a former OECD principal administrator, is a professor at Keio University.

How does our body function during physical activity

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By Elias Abichacra (Phd)

Our body is a permanent playground between two contradictory biological processes: one is notorious for building and we call it the Anabolic process while the other takes an opposite stand because it destroys and is named the Catabolic process. As long as a human being is alive, these two processes continue to live together. This permanent biological action of construction and destruction activity happening in the human body is called Metabolism. Depending on which process dominates you have an appreciable modification of physical fitness and by extension health.
Our body at rest is governed by a physiological principle called Homeostasis which means internal body stability with its’ best indicator being the constant body temperature of our body fixed at 37, 2° Celsius. At rest each person has a fixed Rest Heart Beat (RHB) which depends on age, physical status and physical condition. The number of respirations is also regular and doesn’t vary. Everybody has a theoretical Maximum Heart Beat (MHB). There is a slight difference between male and female persons. The MHB for a female person is 226 – (minus) the age of that person. For the male person it is 220 – the age. So if you are 20 years old woman, your MHB 226-20 = 206 and if you are a man it is 220-20 = 200. This is a theoretical value which means that some people can be above or under these fixed results. Every year unfortunately we lose one heart beat. I don’t mean to provoke our Heavenly Father, but what about the MHB of Abraham and Mathusalem? Certainly a biological and physiological mystery!
Strangely, physical exercise has a positive effect only on the RHB that lowers especially if you practice endurance sports and exercises. The record RHB is detained by Miguel Indurain, a 5 times Tour de France winner, with an astounding 29 RHB per minute. Marathon runners, Triathlon athletes have the lowest RHB results. People with an increasing body weight with the percentage of body fat augmenting; see their RHB which increases. The difference between a person’s RHB and his MHB is called the Heart Beat Reserve. The lower the RHB, the bigger the reserve. People who have a low heart beat recuperate quickly after performing a physical activity. When this speed of recuperation is fast, it is a correct indicator of good health. On the contrary when the speed of recuperation is sluggish, the person is not fit to practice a physical activity safely. To know the RHB of a person, it is important to measure it just after waking up in the morning after a night sleep while lying and avoiding any type of movement. The person takes the measurement for 15 seconds and by multiplying it by 4 gets the RHB per minute. This measurement must be reproduced every morning for several days until a constant result is found. It is useful to know that the RHB varies when the position of the body changes. When a person sits or stands the value of the RHB evolves by increasing. That is why to speed up physical recuperation it is usually advised to adopt a lying position.
The number of heart beats per minute as well as the number of respirations at rest is constant. These values change instantly when a person performs a physical activity breaking the physiological status quo. The heart beat can reach its peak result if the exercise is strenuous. At the same time the number of respirations which is usually 10 to 12 per minute can easily double and sometimes reach 24 to 30 respirations per minute. The breathing which in normal times is inaudible gradually becomes clearly audible. This change in the heart and respiration activity means that muscles must be constantly provided through the circulating blood with Oxygen and energy nutriments in order to sustain physical activity.
When a person wants to start training on a regular basis it is advisable he/she knows his/her starting point. Simple physical tests exist that can give a good indication of one’s physical status. No need to go to a gym to measure the physical status because it can be done at home. The RHB is a simple test and a quite good indicator. Then you have the easy but controversial Body Mass Index (BMI). You have others that give you a quite good indication of the fitness level of a person. I shall develop each method in the forthcoming articles that can help each person willing to do a physical activity regularly practice safely.
Don’t forget health is wealth.

You can contact the writer on this e-mail address: elias.abichacra@yahoo.com

Betelhem Adugna

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Name: Betelhem Adugna

Education: 10+

Company name: Beti designing

Title: Owner

Founded in: 2019

What it does: Design and manufacture different kinds cultural clothes

HQ: Addis Ababa

Number of employees: 2

Startup Capital: 5,000 birr

Current capital: 80,000 birr

Reasons for starting the business: To change my ability

Biggest perk of ownership: Hard working

Biggest strength: Not giving up

Biggest challenging: Capital

Plan: To have my own brand

First career: Designing hand crafts

Most interested in meeting: Mulualem Tadesse

Most admired person: My husband

Stress reducer: Shopping

Favorite past time: Watching movie

Favorite book: “Leginet” Bealu Girma

Favorite destination: Bahirdar

Favorite automobile: Toyota Rav 4