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Managing your business 1

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Over the past few years, we have looked in this column at many different topics relating to doing business. We have also tried to see how some international concepts apply to doing business in Ethiopia. While it is good to learn about general and global business concepts, it is also good to ask ourselves how they apply in Ethiopia. It is not a good idea to try and implement concepts as blueprints without critically examining them and piloting their usefulness here. But it is also not wise to reject concepts, which originate from other parts of the world, without trying to see how they could be adjusted and applied here. My advice: read and learn from others as much as you can, try out, adjust and apply what is useful. One problem that I observe is that many managers are not consistent in applying their management style or systems. As a result, the business is not operating in a consistent way either. It is possible to bring some structure and discipline in management which will help managers to do what they have to do: manage.

I have always found it useful to make a division into the five basic elements of management, which are:

  1. Strategic Management
  2. Production Management
  3. Human resources Management
  4. Financial & Administrative Management
  5. Marketing Management

You can structure your business around these elements, for example by setting up departments and hiring people with specific management skills. You can also structure the agenda of your board and management meetings, following this basic division. Even your annual, quarterly, monthly, weekly and daily planning, as long as you deal with the important issues under each division.

  1. Strategic management deals with the longer-term plans of the company and decisions related to that, for example: Are you going to expand, develop other products, export your products, and position the company more strategically?
  2. Production management looks into the production process, quality, quantities, product development and design.
  3. In human resources management you will include issues like job descriptions, recruitment & selection, performance assessment, staff development, motivation, discipline.
  4. Financial management works the accounts, costing, pricing, analyses the figures, deals with taxes, paying the bills, the payroll. And administrative management includes stock control, logistics, contracts, archives, assets etc.
  5. Marketing management deals with advertising, customer relations, communications, PR, networking, sales, packaging and information.

We must realise that no business can run well while ignoring one or more of these elements of management. And no manager can do it all, so it is important to hire people who do know about the specifics, who are specialised in their own field. I see many businesses which are weak in their human resources management, resulting in a high staff turn over or little motivation. Other companies ignore their production management, resulting in the quality of their products going down instead of improving. Others again do not make a proper analysis of their costs to set the price for their goods, not knowing whether they are loosing, or making money on certain items. Manage your business in a comprehensive way and be consistent in it is my suggestion. Below follows a simple table which can be used during planning meetings and reviews. It can be updated during every next meeting and thus become a dynamic instrument which will help in focusing on what is important. To focus on what is important I suggest to limit the issues in each management section to three only.

 

Strategic management
Issue What needs to be done By who By when
1.

2.

3.

1.

2.

3.

   
Production management
Issue What needs to be done By who By when
1.

2.

3.

1.

2

3.

   
Human resources management
Issue What needs to be done By who By when
1.

2.

3.

1.

2.

3.

   
Financial & administration management
Issue What needs to be done By who By when
1.

2.

3.

1.

2.

3.

   
Marketing management
Issue What needs to be done By who By when
1.

2.

3.

1.

2.

3.

   

Kalkidan Adane

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Name: Kalkidan Adane

Education: Degree in Architecture

Company name: Bakal Lifestyle

Title: Owner

Founded in: 2019

What it does: Design Ethiopian print fabrics

HQ: Addis Ababa

Number of employees: 2

Startup Capital: 3,000 birr

Current capital: Growing

Reasons for starting the business: To peruse my passion and give something back to my community

Biggest perk of ownership: Independence and flexibility

Biggest strength: Believing in God

Biggest challenging: Raising capital

Plan: Design more products and sell

First career: Architect

Most interested in meeting: Entrepreneurs and innovators

Most admired person: Prime Minister Abiy Ahmed

Stress reducer: Praying

Favorite past time: Drawing and movies

Favorite book: ‘The Bible

Favorite destination: Anywhere with loved ones

Favorite automobile: Range rover

Omo Valley tribes present cultural treat for Ethiopian

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By Tatiana Rokou

Ethiopia is known to experienced travelers for its history of humanity, unique animals, ancient religious sites, dramatic scenic vistas, diverse special events, world renown cuisine, and internationally recognizable music, dance, and art.
Despite all these riches as a destination, one other element makes Ethiopia an important top choice for experienced travelers-its ethnic tribes located in the Omo Valley in southwest Ethiopia along the Omo River.
There are eight different tribes in this region whose population approaches 200,000. They have lived there for centuries.
The Omo Valley is a classic Ethiopian destination, featuring some of the characteristics anticipated by visitors to Africa, which includes tribal customs and lifestyles not related to other cultures. These tribes find unique ways to express their artistic impulses.
Five of the tribes-the Karo, the Mursi, the Suma, the Dassanech, and the Hamer-have retained their own customs and traditions over the centuries. The Suma and the Karo are experts at body painting, using local clays and vegetable pigments to trace fantastic patterns on each other’s faces, chests, arms, and legs. All of this is just for fun with the designs created by the artists who are trying to compete and outdo other tribal members.
Desale Mitiku Asfaw, CEO of Grand Holidays Ethiopia Tours, says, “Safaris to the Omo Valley are one of our most popular elements in visits to Ethiopia. All of our guests are fascinated to experience tribal culture and meet members of these friendly, unique communities in our country. It goes without saying that this part of our tour product generates some of the best photography and videos, becoming a warmly remembered part of any visit to Ethiopia.”
Mitiku Asfaw cited five tribes as great examples of the experiences awaiting travelers. “Our visitors embrace the tribes enthusiastically. The Mursi, Hamer, Dassanech, Suma, and Karo tribes are among the most popular.”
Here is some background on each.
The Mursi, are the most celebrated residents of South Omo, are a distinctive group of pastoralists. They are known for their unique decoration item, the lip plate. Mursi women wear a circular clay plate in their lower lip. The bigger the plate, the more the woman is valued as a marriage partner.
The Hamer display an elaborate and diverse selection of body decorations, including ornate necklaces, ankle and wrist bangles, beadwork, and leather.
The Dassanech live on the shores of the Omo River and inhabit Kenya, Sudan, and southern Ethiopia. They are known for their unique hair buns.
Both the Suma and Karo tribes are masters at body and face painting, which they practice daily. Before any rituals or dances, they paint their faces and bodies and those of their friends, using colored soil, minerals, plant pigments, flowers, white chalk, and black charcoal. Men are also decorated with red clay hair buns.
Mitiku Asfaw concluded, “No trip to Ethiopia should miss this cultural bonanza. We respect the tribes and offer this part of our experience in a way to honor and learn from their traditions.”
(Travel Daily News)

ARE YOU CERTAIN?

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‘To be uncertain is to be uncomfortable, but to be certain is to be ridiculous. There is nothing certain, but uncertain. If we begin with certainties, we shall end in doubts; but if we begin with doubts, and are patient in them, we shall end in certainties.’ (A Chinese proverb)

Getachew Beshahwred
How appropriate that we shall start with a Chinese proverb at a time when the Chinese presence is prevalent across every sector and every aspect of life in Ethiopia.
‘There are only two things certain in life, death and taxes.’ (Benjamin Franklin) This is probably because he did not meet any of the current tax evaders and tax ‘advisors’.
Back to China, during the Communist years when the means of production was under the ownership and control of the ‘proletariat’, and the mantra was, ‘From each according to his ability, to each according to his needs’, the Chinese economy was fully centrally controlled, vastly inefficient and poor.
Chairman Mao and the rest of the leadership of the Chinese Communist Party were certain that Communism would cure the economic and social ills of the country. Those who opposed the Communist Party, its principles and programs were harshly dealt with. Hundreds of thousands were purged or killed. Even when the evidence showed the contrary, the leaders were convinced that their way was the only way. They were certain.
However, with a large and growing population and a stagnant & poor economy, China had to change. They were no more certain that pure communism was what they thought it would be. Hence, in 1979 the Chinese Government started to implement a free market economy and opened the economy for foreign investment. However, it avoided large scale privatisation of State-Owned Enterprises. Only small-size local firms were privatised. Many of the biggest companies in China are still state owned. According to a 2019 World Bank report by Chunlin Zhang, in 2017, Chinese State-owned Enterprises contributed 23.1% of GDP.
Since the beginning of the reform program, the Chinese economy has been one of the fastest growing economies of the world. The World Bank described the Chinese economic growth as ‘the fastest sustained expansion by a major economy in history.’ This Chinese model is officially called the Socialist Market Economy which is effectively a mixed economy.
The Chinese are now ‘Certain’ that their socialist market economy is the best way. So far it has worked for them. However, though they are certain about their economic model, the Chinese have also been very good at adopting to changing world economic and political situations. Now a days, they are critical players in world economics and politics. They changed and developed their economy because they abandoned their certainty about the virtues of Communism.
During the same period, and especially during the years of the Cold war, in the West; governments, politicians etc. were certain that the cure for the world’s economic and social ills was the Private sector and hence privatisation. They believe that the market should be owned and run by the private sector and governments should set the rules (Soft rules, or Soft-touch regulation, Gordon Brown), and only intervene when the market fails, as it did in 2008 with a loss of Hundreds of billions of dollars and pounds to the tax payer.
As a result, in the 1980’s and 1990s the UK government under Mrs Thatcher sold off a number of state-owned companies to the private sector. Mrs Thatcher and her ministers and advisors were convinced that private ownership would bring competition, efficiency and wider share ownership. They were not listening to anyone who differed with them, because they were certain.
It is evidently clear that there is no direct relationship between ownership and efficiency. Instead the biggest determinants of efficiency are competition and management. But Mrs Thatcher was certain that private companies were more efficient than state-owned companies.
The Thatcher government was also certain that privatisation would lead to more direct investment by the new private owners of the former publicly-held companies. However, in many instances this turned out not to be the case. The new owners, especially in the water industry chose to borrow rather than invest their own money. This resulted in huge interest payments and a real increase in prices to customers. Of course, benefits to executives and dividends to shareholders were increased too.
The government was also certain that privatisation would lead to increased shareholding by the masses. However, once again this is not now the reality. Many of the former publicly held companies are owned by institutional investors some of whom are owned and controlled by foreign governments.
Worse still some of the privatised companies rely on huge government subsidies, and there is huge dissatisfaction with their services. As a result, the Labour party has now made the renationalisation of Rail, Water and Energy companies as well as British Telecommunications (part of) and Royal Mail as its official policy.
Once again, the problem here was the absolute certainty of the policy makers. There was no room for doubters or for those who suggested alternatives. Those who did not support Mrs Thatcher’s hard-line policies were considered week or ‘WET’.
Generally, when one is certain one starts not to listen. They would ignore the facts and the experts even when the evidence show they were wrong. In fact, they would try to bend the facts to suit their narrative. For instance, in the Brexit debate some are certain that the only way for the UK to survive is within the EU. On the other hand, the hard-line Brexiters are certain that the UK would be better off completely outside the EU preferably without a deal. This is against all the evidence that shows, the UK economy, outside the EU, would significantly slow down, and UK’s influence in world affairs would significantly diminish. They do not listen, because they are certain.
The Ethiopian government supported by the World Bank and the IMF has embarked upon a huge privatisation program apparently without significant public consultation. There is no problem with the idea or the plan itself. Privatisation, in some selected sectors can work as long as it is done in a considered way and with the right market regulations and regulatory bodies. However, the problem would be if one thinks privatisation is the solution that fits all, because it does not.
The World Bank and IMF whose decision-making body is dominated by Western Countries do believe and are certain that Privatisation is the best way regardless. That is their view, advice and in fact probably their loan requirement. There is no problem with that. It is their view which they are entitled to have.
It would be then up to the Ethiopian government to choose what is best for the country. It should consult wisely and widely and consider all options. There are some indications that the government is listening, as it apparently did with ‘Golden Share’. On 4th December 2019, it was announced that the Council of Ministers approved a draft legislation authorising the government to own Golden Shares in the soon to be privatised publicly-held companies. Please check out my article on Golden Share; Capital, 4th November 2019.
As always the devil is in the detail and I will return to this topic in the coming weeks.
Learning from the mistakes of others (A clever man learns from his own mistakes, but a wise man learns from the mistake of others), the government should continue to listen and chart out a unique way for Ethiopia and avoid the trap of certainty. The Five ‘C’s of decision-making suggested by the Industrial Society are: Consider, Consult, Crunch, Communicate and Check, in that order.
‘I have lived in this world just long enough to look carefully the second time into things that I am most certain of the first time.’ (Josh Billings)
By the way what is the correct preposition that comes after certain? Is it; about, of, in, to,……?
Are you certain?

Getachew Beshahwred BA (Dist.), MBA, BFP, FCA, Cert CII, PMP is the Managing Director of GB & Co Ltd, Chartered Accountants and Management Consultants, London. Getachew can be contacted at getachew@gbandco.co. GB and Co, in association with the Chartered Insurance Institute, London and the London Institute of Banking and Finance provides Executive Training for Insurance and Banking personnel from Ethiopia. The training is done either in London or Addis Ababa. Contact Getachew for further details.