Thursday, October 2, 2025
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Kebede Berta

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Name: Kebede Berta

Education: Diploma Business Management

Company name: Classic Packaging PLC

Title: Owner and GM

Founded in: 997 E.C.

What it does: Production of different packaging materials

HQ: Lebu Industrial zone

Number of employees: 120

Startup Capital: 10 million birr

Current capital: Growing

Reason for starting the business: Filling the supply gap in the sector

Biggest perk of ownership: Mental Satisfaction

Biggest strength: Company culture and adaptability

Biggest challenge: Land, forex and skilled manpower

Plan: To deliver quality materials

First career: spare part sales

Most interested in meeting: PM Abiy Ahmed

Most admired person: Meaza Birru

Stress reducer: Walking

Favorite past-time: Quality time with my family

Favorite book: Think and grow rich

Favorite destination: USA

Favorite automobile: None

The Athlete

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A documentary about a man who became a legend: Abebe Bikila, the Ethiopian marathon runner who won the Rome Olympics in 1960, running the whole race course without shoes and winning the first Olympic gold medal on the African continent. Become a national hero, he did not disappoint even four years later, when he replied the winnings at the Tokyo Olympics, despite having been operated by appendicitis a few weeks before. A few years later, however, everything changes due to a bad accident that put a strain on his fortitude, forcing him to face the biggest challenge of his life.
Told through reconstruction and archive footage, the story of Ethiopian marathon legend Abebe Bikila can’t muster the drama it deserves. The first African to win a gold when he ran barefoot through Rome in 1960, he became the first to retain a marathon title, winning in Tokyo in 64, before a car accident led to his recuperation at the Stoke Mandeville hospital in England.
Rasselas Lakew plays Bikila with a handsome, quiet dignity but, despite some ravishing running shots on the Abyssinian plateau, the film never has the sense of purpose its subject clearly had. It also omits to mention perhaps Bikila – as the inspiration for Dustin Hoffman’s Marathon Man.
The Athlete is a 2009 Ethiopian drama film directed by Davey Frankel and Rasselas Lakew. The film was selected as the Ethiopian entry for the Best Foreign Language Film at the 83rd Academy Awards, but it did not make the final shortlist. It was the first Ethiopian film to be submitted in the category for Best Foreign Language Film. The film has been reviewed in an international journal.
This film will be featured at the Italian Cultural institute on Tuesday September 24.

Lecture – “Manuscript Art from Late Antique Ethiopia”

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On the occasion of the Summer School “Manuscript Heritage of Ethiopia: Theory and Practice”, Dr. Jacopo Gnisci will hold a free lecture entitled “Manuscript art from late Antique Ethiopia” dedicated to the history of manuscript illumination in Ethiopia during the Christian Aksumite period, with a particular focus on two dazzlingly illustrated Gospel books from the Gärima monastery.
Dr. Jacopo Gnisci is a Research Associate (illuminated manuscripts) at the University of Oxford as part of the Monumental Art of the Christian and Early Islamic East ERC Project, he obtained a PhD at the School of Oriental and African Studies and worked there as a teaching assistant. Subsequently, he held a postdoctoral position at the Edith O’Donnel Institute of Art History, University of Texas at Dallas and he later worked for the HiobLudolf Centre for Ethiopian Studies at Hamburg University and at the Vatican Library. He collaborated with several institutions including the Dallas Museum of Art, the Vatican Apostolic Library, and the Bodleian Library.
The event, created in collaboration with the Goethe Institute and Universität Hamburg, is held at the Italian Cultural Institute in Addis Ababa.

Accelerating progress to safer sanitation practices

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By Samuel Langat

Between 2000 and 2017, the number of people without access to a toilet in sub-Saharan Africa increased by 212 million, a result of how quickly the region’s population has expanded.
This number should be decreasing over time, not increasing.
And yet, there are more people in the region now forced to defecate in public places or resort to solutions such as the ‘flying toilet’ – a plastic bag that is essentially thrown as far away as possible. For women and girls, open defecation can prove particularly dangerous.
Poor sanitation comes with a heavy economic burden, too. Back in 2016, poor sanitation in Africa was accountable for a loss of $US19.3 million. This is the salary people lose from being unable to work. Money spent by health care systems treating easily preventable diseases. The financial cost of losing a family’s primary provider. It all adds up.
With a long history making bathroom products, we have dedicated our expertise to tackling the sanitation crisis. Africa’s unique challenges require a unique solution. One that uses less water, can be installed without where sewage systems, limits the spread of disease and that will last.
Importantly, we have focused on showing that while delivering social good is important, it must be self-sustaining.
We first introduced our SATO toilets in Rwanda seven years ago. Like any business, we have financial targets. But we also have social targets which centre of making, selling and distributing our products in the country we work in. Since launching, we have shipped 250,000 units to over 15 countries across the continent.
We understand that the key to success is ensuring we work closely with knowledgeable partners on the ground and tailor our approach to each different market.
One of our key partners is UNICEF. Combining UNICEF’s expertise in sanitation behaviour change with our expertise in affordable toilet solutions, we have initiated activities in Tanzania, Kenya and Ethiopia. Together, we are reaching out to the 92% of the population across these countries that don’t have access to safe sanitation services.
In Tanzania, we are the only private player and, with UNICEF, are supporting their nation-wide sanitation campaign, “Nyumba Ni Choo” (“a home is only complete with a good toilet”).
In Kenya, we are working with the USAID program called Kenya Integrated Water, Sanitation and Hygiene (KIWASH). Together we have installed 10,000 SATO toilets and trained over 1,800 local volunteers to install and maintain the SATO toilet.
In Ethiopia, we are working on analysing supply chains and ensuring a stronger sanitation economy all around. Working with Population Services International, a non-political organisation, the joint efforts have seen much success, especially in the Amhara region (Desse).
Despite this, we need to accelerate progress.
Next year will be five years since the global development community launched the Sustainable Development Goals with the aim of “leaving no one behind”. However, only one in five countries where open defecation is practised are on track to reach the goal of “near elimination” by 2030. Many are being left behind. Not only that, but the number of people being left behind is increasing.
We live in a world where advanced technology has developed ahead of fundamental services. Almost everyone is within reach of a mobile cellular network and yet over half of the world doesn’t have access to a safe toilet. While 456 million people in Sub-Saharan Africa had a mobile connection in 2018, an estimated 344 million children did not have a functioning toilet at home. This cannot continue.
At LIXIL, we’re committed to building on and expanding our work on the continent. At the Tokyo International Conference African Development this year, governments agreed that sanitation was a fundamental element of human capital development. 9 We fully support the greater alignment of stakeholders and coherence on promoting universal health coverage, and we will continue to play our part with local partners in the sanitation field.
We call on new partners to join us in tackling this crisis.
About the author
Samuel Langat, General Manager for SATO
Sam joined the SATO Global Leadership Team in April 2019 responsible for SATO Africa Operations. Sam is an accomplished strategic, commercial development leader and certified coach with extensive experience in domestic and international markets in strategy and operations, involving both start-up and growth organizations, a career spanning over 16 years.
About SATO:
SATO, a part of LIXIL, is a line of innovative, durable and affordable toilet solutions for a better and more hygienic toilet experience, designed for people living in rural and peri-urban areas. In 2012, one of the brands of LIXIL Corporation, American Standard received a grant from the Bill & Melinda Gates Foundation (BMGF) for development of a low-cost toilet for pit latrines that led to the launch of the original SATO pan. Since then, more than 2.5 million units of SATO products have been shipped to over 25 countries, including India, Bangladesh, the Philippines, Uganda, Kenya, and Haiti.
About LIXIL:
LIXIL makes pioneering water and housing products that solve everyday, real-life challenges, making better homes a reality for everyone, everywhere. Drawing on our Japanese heritage, we create world-leading technology and innovate to make high quality products that transform homes. But the LIXIL difference is how we do this; through meaningful design, an entrepreneurial spirit, a dedication to improving accessibility for all, and responsible business growth. Our approach comes to life through industry leading brands, including INAX, GROHE, American Standard, and TOSTEM. Over 75,000 colleagues operating in more than 150 countries are proud to make products that touch the lives of more than a billion people every day.