In today’s fast-paced digital world, one of the ways small businesses can stay competitive is by adopting innovative marketing strategies. Incorporating new technologies into marketing strategies can help to save time and drive engagement with current and potential customers.

Artificial intelligence (AI) is revolutionizing the marketing landscape, making it more accessible and effective for small businesses. From generating compelling content to analyzing customer data, AI tools provide powerful solutions that can streamline marketing efforts, improve customer engagement, and help to drive growth.

By leveraging AI, small businesses can both save time and money, while also enhancing the quality and impact of their marketing campaigns. GoDaddy shares some ideas on how to use AI small business marketing tools and strategies to promote your business.

What is AI for Small Business Marketing?

Artificial intelligence has become an invaluable tool for small business marketing, offering a variety of applications that do not require extensive AI knowledge, large marketing teams, or significant budgets. These AI tools can include such technologies as: text generators that turn prompts into text and copy; graphic generators that turn prompts into custom images, videos, illustrations and presentations, and predictive analytics tools that analyze data to help make forecasts and recommendations.

The Value of AI Marketing

Small business owners have a lot to do running their business. Use of AI technologies can help them get more done and more quickly. Use of AI marketing tools for small businesses make it easier to produce higher quality work in less time and with more inspiration and richer insights. AI can help with such tasks as:

Identify Trends and Opportunities: AI helps uncover market trends and new business opportunities.
Save Time: Automation of marketing tasks helps small business owners to focus on other essential areas of their business.
Improve Quality: AI tools can help enhance the quality of marketing outputs, leading to better customer engagement.
Cost Savings: By reducing the workload, AI can help businesses save money.
Improve Customer Service: AI-driven chatbots and personalized marketing can improve customer interactions.
Streamline Customer Experience: AI can tailor the customer journey, making it more efficient and personalized.
Targeted Campaigns: AI helps create more precise and effective marketing campaigns.

However, AI is not without its challenges. Users should be aware of its limitations, such as potential biases, inaccuracies, and plagiarism because AI is trained on existing content. The need for human oversight to refine and personalize AI-generated content is a must to help ensure the content is true and accurate for your business.

How to Use AI for Small Business Marketing

Integrating AI into small business marketing starts with identifying the right tasks and understanding how to prompt AI effectively. AI can be utilized for competitive research, customer insights, and content generation, including drafting first copies, generating ideas, and enhancing existing content. It can expedite website creation, develop keyword strategies, and optimize web pages for SEO.

AI also analyzes data to provide valuable business insights and enhances customer service through AI-driven chatbots and automated responses, ensuring efficient and personalized customer interactions. A free resource to get prompts that help get the right responses is GoDaddy’s Prompt Library (https://apo-opa.co/3AvaRwK) which includes dozens of customizable input options for AI tools.

Conclusion

Artificial intelligence is no longer the plotline of a story taking place hundreds of years into the future. Artificial intelligence is a present-day tool that can help to revolutionize small business marketing. It is powerful, accessible and changing the way entrepreneurs can do business. By leveraging AI, through the use of tools that already incorporate AI, are ways that small businesses can stay competitive, save time and money, and produce higher-quality marketing strategies. By embracing AI tools and strategies into your business can help to maximize your marketing efforts and drive business growth.

Find out more about how GoDaddy can help your business (https://apo-opa.co/3SYOCWo).

Distributed by APO Group on behalf of GoDaddy.

About GoDaddy:
GoDaddy helps millions of entrepreneurs around the world start, grow and expand their businesses. People turn to GoDaddy to name their idea, create a professional Web site, attract customers, sell their products and services, and accept online payments. GoDaddy’s easy-to-use tools help micro-entrepreneurs manage everything in one place, and its experts are available to provide 24/7 assistance. For more information about the company, visit www.GoDaddy.com.

Merck Foundation (www.Merck-Foundation.com), the philanthropic arm of Merck KGaA Germany has released the Ninth Episode of their First-ever TV program – ‘Our Africa by Merck Foundation’ on their social media handles.

‘Our Africa by Merck Foundation’ is a pan African TV program that is conceptualized, produced, directed, and co-hosted by Senator, Dr. Rasha Kelej, CEO of Merck Foundation to feature African Fashion Designers, Singers, and prominent experts from various domains with the aim to raise awareness and create a culture shift across Africa.

The TV program is currently broadcasting on KTN Home in Kenya, every Saturday at 5 pm and repeated every Thursday at 6:30 am.

It has also been broadcasted on prime TV stations of many countries like BTV (Botswana) Mashariki TV (Burundi), GHOne &TV3 (Ghana), QTV (The Gambia), LNTV (Liberia), Mibawa Limited (Malawi), Defi Media (Mauritius), AYV TV (Sierra Leone), NTV (Uganda), ZNBC TV (Zambia) and it immediately captured the attention and hearts of millions of viewers across Africa. “Our Africa” TV Program will soon be broadcast on GTV in Ghana, NBC in Namibia, and ZTN in Zimbabwe. “Our Africa” TV Program is also currently on social media handles of Senator, Dr. Rasha Kelej (Facebook (https://apo-opa.co/4fUkSno), Instagram (https://apo-opa.co/3ABQePK), X (https://apo-opa.co/3AvXGfg) and YouTube (https://apo-opa.co/4dxOC7Y)) and Merck Foundation (Facebook (https://apo-opa.co/46V9yU8), Instagram (https://apo-opa.co/3Z0xcwF), X (https://apo-opa.co/3AKlko7) and YouTube (https://apo-opa.co/4fUkSDU)).

Watch the Promo of ‘Our Africa by Merck Foundation’ here:

https://apo-opa.co/46UnnCj

The theme for the Ninth Episode is Stopping Gender Based Violence (GBV).

Watch the Ninth Episode promo here: https://apo-opa.co/46TBho9

Watch the Ninth Episode here: https://apo-opa.co/46YLSy5

Senator, Dr. Rasha Kelej, CEO of Merck Foundation expressed, “The response to ‘Our Africa by Merck Foundation’ TV program has been very positive and overwhelming. I am so happy that the TV program has been informative and entertaining at the same time. Now, we bring to you the ninth episode that focuses on the issue of ‘Stopping Gender-Based Violence’. GBV is the most pervasive yet least visible human rights violation in the world. Gender-based violence affects 1 in 3 women in their lifetime, globally”.

“We addressed this very sensitive topic through our ‘Fashion and Art with Purpose’ community. I really admire Art and Fashion in Africa and I strongly believe that fashion and art should have a purpose beyond entertainment and looking good. They can contribute to be the voice of the voiceless and sensitizing our communities. Through our program, we want to reach out to youth and other members of urban and rural communities across the continent to address and raise awareness about a wide range of pressing social and health issues that are relevant to Africa such as; Stopping GBV, Breaking the Infertility Stigma, Ending Child Marriage, Supporting Girl Education, Ending Female Genital Mutilation (FGM), Promoting a Healthy Lifestyle, Prevention and Management of Diabetes and Coronavirus Health Awareness and more”, added Dr. Rasha Kelej.

Merck Foundation has also launched a children storybook in partnership with African First Ladies, ‘Not Who You Are’ to address this sensitive issue since young age, to be able to teach boys to love and respect their future wives and eliminate domestic violence. Read the storybook here: https://apo-opa.co/46WoQYB

While gender-based violence (GBV) is not a problem unique to Africa, there is little doubt that the extent of the problem persists more severely on the continent than elsewhere in the world. The World Health Organization (WHO) reports that, in 2013, 35% of women worldwide had experienced either physical or sexual violence in their lifetimes. In contrast, 45.6% of women 15 years and older in Africa have experienced the same.  

This high incidence of GBV in Africa can be correlated to low levels of education, exposure to violence elsewhere, patriarchal systems, attitudes accepting of violence and gender inequality, and low access to information. 

In societies where justice is seldom achieved, knowledge of women’s rights is limited, and exposure to violence is consistent, the task of reducing GBV remains of paramount importance.

The ninth episode of “Our Africa by Merck Foundation” features Nancy, TV Presenter&Style Coach from GHone TV, who shared tips on how to use fashion to build confidence in women. The episode also featured young and talented designers Gaone Mangogola from Botswana and Stephany – Lee Schmidt from Namibia who shared their designs displaying STOP GBV messages.

Senator, Dr. Rasha further emphasized, “We have also launched awards for Media, Fashion Designers, Filmmakers, Musicians/ Singers, and new potential talents in these fields from African countries to address the sensitive issue of Stopping GBV, and also other issues like Breaking Infertility Stigma, Supporting Girl Education, Women Empowerment, Ending Child Marriage and/ or Ending FGM. We are running these competitions in partnership with my dear sisters, the African First Ladies. I am excited and looking forward to receiving the applications on submit@merck-foundation.com”.

“I am very excited to bring to you all the upcoming episodes of ‘OUR AFRICA by Merck Foundation’ TV program. So, stay tuned and be ready to Get informed, Get healthy, and Get entertained!”, concluded Senator, Dr. Rasha Kelej.

Watch General Promo of the Program here: https://apo-opa.co/3AAi2ny

Watch Episode 1 here: https://apo-opa.co/3Az62CN

Watch Episode 2 here: https://apo-opa.co/4fYbuzs

Watch Episode 3 here: https://apo-opa.co/4cHrZwB

Watch Episode 4 here: https://apo-opa.co/4cJJpck

Watch Episode 5 here: https://apo-opa.co/4cCSzHe  

Watch Episode 6 here: https://apo-opa.co/3ACRi5R

Watch Episode 7 here: https://apo-opa.co/3YQTmBn

Watch Episode 8 here: https://apo-opa.co/4cEo0kB  

Distributed by APO Group on behalf of Merck Foundation.

Contact details:
Mehak Handa
Community Awareness Program Manager
+91 9310087613/ +91 9319606669
mehak.handa@external.merckgroup.com

Join the conversation on our social media platforms below and let your voice be heard
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Download Merck Foundation App: https://apo-opa.co/46UJOHi

About Merck Foundation:
Merck Foundation, established in 2017, is the philanthropic arm of Merck KGaA Germany, aims to improve the health and wellbeing of people and advance their lives through science and technology. Our efforts are primarily focused on improving access to quality&equitable healthcare solutions in underserved communities, building healthcare and scientific research capacity and empowering people in STEM (Science, Technology, Engineering, and Mathematics) with a special focus on women and youth. All Merck Foundation press releases are distributed by e-mail at the same time they become available on the Merck Foundation Website. Please visit: Merck Foundation (www.Merck-Foundation.com); Facebook (https://apo-opa.co/46V9yU8), X (https://apo-opa.co/3AKlko7), Instagram (https://apo-opa.co/3Z0xcwF), YouTube (https://apo-opa.co/3YUq3O3), Thread (https://apo-opa.co/4fXLh3G) and Flickr (https://apo-opa.co/4cAHVRh).

From August 20th to 24th, 2024, AU-IBAR is hosting a National Stakeholders Consultative and Validation Workshop in Ouagadougou, Burkina Faso. The workshop aims to align Burkina Faso’s agricultural investment plans and fisheries and aquaculture strategies with the Policy Framework and Reform Strategy for Fisheries and Aquaculture in Africa (PFRS). Additionally, it seeks to address climate change adaptation and formulate recommendations for the domestication of relevant global instruments.

Speaking on behalf of Dr. Huyam Salih, Director of AU-IBAR, Rafik Nouaili conveyed deep gratitude for the participants’ commitment to advancing Africa’s fisheries and aquaculture sectors. He acknowledged the significant contributions of various stakeholders, including the University of Burkina Faso, private sector organizations, NGOs, and the National Fisheries and Aquaculture Authority. Nouaili underscored the critical importance of aligning national fisheries and aquaculture policies with the PFRS and relevant global instruments. He also praised the efforts of the National Consultant, Dr. Nessan Désiré COULIBALY, for his outstanding work in reviewing and providing policy alignment recommendations.

Nouaili highlighted the pivotal role of the PFRS and the EU-funded FishGov2 initiative in supporting AU member states in the pursuit of Agenda 2063. He called for continued collective efforts and sustained momentum to enhance the environmental sustainability, food security, and livelihoods of those dependent on the fisheries and aquaculture sectors. In closing, he emphasized the need for ongoing regional and international collaboration to protect marine ecosystems for future generations.

Dr. Amadou DICKO, Minister Delegate for Animal Resources, represented the Honorable Minister of Agriculture and officially opened the workshop. Dr. DICKO stressed the shared responsibility of all stakeholders to accelerate the implementation of activities that contribute to achieving common goals at the national, regional, and continental levels. He reiterated the importance of strong regional and international cooperation in ensuring the sustainability and preservation of marine ecosystems for the benefit of future generations.

The workshop agenda includes a series of sessions focused on climate change adaptation and aligning national fisheries and aquaculture strategies with the PFRS. The first day features opening remarks from key dignitaries, followed by presentations on the PFRS and discussions on the alignment of national policies. The subsequent days involve breakout sessions for group work on integrating national agricultural investment plans with climate change strategies, domestication of global instruments, and policy alignment. The workshop concludes with plenary sessions to adopt consultancy reports, wrap up discussions, and develop actionable recommendations.

Participants from various sectors, including NGOs, private sector stakeholders, and representatives from the Department of Fisheries and Aquaculture Sciences, are collaborating to ensure the successful alignment of national strategies with continental and global frameworks. Among the attendees is Mr. Tassembedo Moustapha, General Director of Fisheries Resources, along with other experts contributing to this crucial initiative.

This initiative, funded by the European Union, operates within AU-IBAR’s animal production unit under the FishGov2 Project. It aims to promote sustainable development and governance in Africa’s fisheries and aquaculture sector. Through this collaborative effort, stakeholders are reinforcing their commitment to the sustainable development of fisheries and aquaculture in Burkina Faso and across the continent.

Distributed by APO Group on behalf of The African Union – Interafrican Bureau for Animal Resources (AU-IBAR).

On August19th, Yin Chengwu, Chinese Ambassador to Liberia, attended the medical outreach event of the 16th Chinese medical team to Liberia and made reamrks in the presence of Hon. Stephen J.H. Zargo, Commissioner General of Liberia Immigration Service among others.

Yin said that today is the 7th Chinese Doctor’s Day, and I would like to extend my special thanks to all the medical staff of the 16th Chinese medical team to Liberia. Over the past 40 years, the Chinese medical team has been rooted in Liberia, upholding the pledge of “fearless of hardship, risk taking, life-saving and boundless love”, and has cured tens of thousands of patients, donated equipment and medicines, and trained medical personnel for Liberia. They have travelled almost all over Liberia. China will continue to strengthen bilateral health cooperation, enhance the friendship between the two countries and build a global community of  health for all.

Distributed by APO Group on behalf of Embassy of the People’s Republic of China in the Republic of Liberia.