SuperSport adds Ethiopia to its portfolio of soccer properties

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(Photo: Anteneh Aklilu)

DStv Ethiopia in partnership with SuperSport and BetKing has officially acquired exclusive rights to broadcast Ethiopian Premier League matches. The signing agreement between DStv and Ethiopian Premier League Share Company was conducted on Friday December 4, 2020 at the Sheraton Addis in the presence of various dignitaries. The agreement was signed by Ethiopian Premier League chairman Fekade Mamo and MultiChoice Ethiopia CEO, Gelila G.Michael.
The Ethiopian Premier League is the top association football division in Ethiopia, and comprises 16 clubs. Broadcasts of the Ethiopian Premier League will be carried across the entire territory of sub-Saharan Africa and the adjacent islands, where the appetite for soccer is substantial.
SuperSport will produce the broadcasts, alongside the empowerment of local production staff. SuperSport’s holistic approach to developing local leagues has seen those leagues grow from strength to strength and the Ethiopian Premier League will no doubt benefit from having a partner of the stature and expertise of SuperSport as it looks to the future.
MultiChoice Group is the parent company of MultiChoice South Africa (including SuperSport, M-Net and DStv Media Sales), MultiChoice Africa Holdings, Showmax Africa and Irdeto.
SuperSport is Africa’s premier sports broadcaster, producing and broadcasting local and international sport for pay-TV subscribers across sub-Saharan Africa. SuperSport channels broadcast most of the globe’s major sporting events and leagues including football, rugby, cricket, tennis, golf, motorsport, cycling, boxing, wrestling and athletics.
The Ethiopian Premier League Share Company was established a year ago to administer league competition and generate revenue.