Opinion
CAN ANYTHING BE BRANDED?
By Aschalew Tamiru
On the same newspaper I wrote about “Misconception about Branding, Basics to Successful Branding and Why do Brands Matter.”
In my article titled...
Opinion
1 December is the Day of the First President of Kazakhstan
On 1 December, Kazakhstan is celebrating the Day of the First President. It was on this day in 1991 when Nursultan Nazarbayev was elected...
Opinion
How to use customer data insights for more effective marketing strategy
The crucial evolution in marketing and advertising, in general, is the ability to understand what kind of data you have, how to organise it...
Opinion
Why Bitcoin Should Go From Strength to Strength in Ethiopia and Other African Markets
Africa has long been considered a fertile market for cryptocurrencies, with many commentators anticipating a massive bitcoin boom in the continent in the coming years. There...
Opinion
To save Ethiopia from collapse
Today let’s reflect about history and national identity: Two subjects that can (most of the time) influence each other.
Goethe, the 18th Century German writer...
Opinion
Europe in the face of the new empires
By Josep Borrell
This summer has not been a restful one. From the explosion in the port of Beirut to the seizure of power by...
Opinion
THE TWO FUNDAMENTAL VOTING RIGHTS ETHIOPIA NEEDS TO CONSIDER AND CONSTITUTIONALIZE AHEAD OF ITS FORTHCOMING (POST COVID-19) GENERAL ELECTIONS
By Mohammed Usman Darasa
Building a better system of voting which grants more Democratic tools to the people are considered to be a vital precursor...
Opinion
Sovereigns of the Africa’s Skies are Dying: The Unfolding Vulture Crisis
By Samuel Bakari
In this age of biodiversity crises, history has showed us that humans are the architects of our own undoing. As we lurch...
